Executive Insights by Mediacorp
Unlock campaign performance with AI
Discover how AI and leading data platforms are reshaping campaign measurement and performance. Learn how brands and marketers are using intelligent tools to optimise social, video, and omnichannel strategies – turning data into impact across the full customer journey. Speakers Justin Keh, Director…
47:10
Marketing through uncertainty: agile strategies with data-driven precision
Trade tariffs, disrupted supply chains, and economic instability are rewriting the marketing playbook. Join us to explore how brands can remain agile, optimise media spend, and adapt campaign strategies in real-time. Discover how to turn market volatility into opportunity using data-driven insights…
57:04
Ride the live commerce boom
Social commerce GMV for South-east Asia is expected to reach US$85 billion by 2027. Discover how live commerce reshapes online shopping, its impact on consumer behaviour, and why this trend has become a must-have for consumer brands. Learn actionable strategies to blend live streaming, entertainmen…
59:38
Winning the Gen Z: Marketing strategies for today's young consumers
Understanding the preferences and behaviours of today's young consumers is crucial for brands looking to stay relevant and drive growth. Discover key trends, insights and strategies to effectively engage this tech-savvy generation. Speakers Slyvia Koh, Business Development Director, Hepmil Mimi …
55:06
How creator marketing shapes consumer behaviour
The creator economy has transformed brand-consumer connections. Discover how creators drive engagement, trust, and conversions through authentic and relevant content. Gain practical tips on how brands can collaborate effectively with creators for long-term success. Speakers Elizabeth Boon, Content…
56:48
Harnessing AI, community, and authenticity to unlock influence
Our latest survey on influencer marketing in Singapore reveals what drives trust, engagement and conversions today. Consumers are gravitating toward micro-communities, seeking deeper connections and authenticity, while AI and data-driven discovery are reshaping how people find content, influencers,…
57:24
The sound of success: Podcast strategies for brand growth
Podcast advertising is one of the fastest-growing ways to connect with highly engaged, niche audiences. Take advantage of the latest trends and best practices to elevate your brand presence, build trust, and drive growth through compelling ads, campaign optimisation, and a host of clever strategies…
53:52
Marketing trends you need to know
Dive into emerging trends, technologies and shifts in the fast-evolving marketing landscape. From AI-generated content and data-driven hyper personalisation to social-first strategies, gain insights essential to empower your marketing efforts and stay ahead of the curve. Speakers Munas van Boonstr…
54:09
Does the Singapore education system lead to fearful students?
Is there an issue with how our education system is structured? Does it lead to a risk-averse, afraid populace? In this episode, Shivaane, Celine and Yan Ling discuss their personal experiences in the local schooling system. See omnystudio.com/listener for privacy information.
18:04
Why do Singaporean parents NEVER apologise?
What's up with the culture of Asian, and more specifically, Singaporean parents being so hesitant to apologise first in a relationship? Why are Gen Zs becoming more aware and angrier at this now? And is this actually something that could affect us growing up? See omnystudio.com/listener for privac…
16:29