Social commerce GMV for South-east Asia is expected to reach US$85 billion by 2027. Discover how live commerce reshapes online shopping, its impact on consumer behaviour, and why this trend has become a must-have for consumer brands. Learn actionable strategies to blend live streaming, entertainment and interactive shopping for audience engagement and sales conversion.

Speakers
Emmeline Tjong, Regional YouTube Shopping Partnerships Lead 
Amanda Poh, Lead, Affiliate Marketing, Shopee
Chan Reshel, Founder of Taitaigram

Host
Sonal Mathur, VP, Partnerships & New Business, Mediacorp

Social commerce GMV for South-east Asia is expected to reach US$85 billion by 2027. Discover how live commerce reshapes online shopping, its impact on consumer behaviour, and why this trend has become a must-have for consumer brands. Learn actionable strategies to blend live streaming, entertainment and interactive shopping for audience engagement and sales conversion.
Speakers Emmeline Tjong, Regional YouTube Shopping Partnerships Lead&nbsp; Amanda Poh, Lead, Affiliate Marketing, Shopee Chan Reshel, Founder of Taitaigram
Host Sonal Mathur, VP, Partnerships &amp; New Business, Mediacorp

Executive Insights are designed to help you learn more about the best practices in the marketing landscape so that your brand can better engage your desired audience.



The views and opinions shared during this podcast series are those of the hosts and guests and do not necessarily reflect the views of Mediacorp Pte. Ltd. or its group of companies.

Executive Insights are designed to help you learn more about the best practices in the marketing landscape so that your brand can better engage your desired audience. 
The views and opinions shared during this podcast series are those of the hosts and guests and do not necessarily reflect the views of Mediacorp Pte. Ltd. or its group of companies.

Executive Insights by Mediacorp

Executive Insights are designed to help you learn more about the best practices in the marketing landscape so that your brand can better engage your desired audience.

Executive Insights are designed to help you learn more about the best practices in the marketing landscape so that your brand can better engage your desired audience.

Ride the live commerce boom

Discover how AI and leading data platforms are reshaping campaign measurement and performance. Learn how brands and marketers are using intelligent tools to optimise social, video, and omnichannel strategies – turning data into impact across the full customer journey.

Speakers
Justin Keh, Director, Channel Partnerships (APAC), Mastercard
Lyn Lim, Head of Commercial Growth, Kantar Consulting
Carey Loh, Client President, WPP Media

Host 
Tim Xu, Lead, AI Products & Solutions, Mediacorp

Discover how AI and leading data platforms are reshaping campaign measurement and performance. Learn how brands and marketers are using intelligent tools to optimise social, video, and omnichannel strategies &ndash; turning data into impact across the full customer journey.
Speakers Justin Keh, Director, Channel Partnerships (APAC), Mastercard Lyn Lim, Head of Commercial Growth, Kantar Consulting Carey Loh, Client President, WPP Media
Host&nbsp; Tim Xu, Lead, AI Products &amp; Solutions, Mediacorp

Unlock campaign performance with AI

https://api.omny.fm/orgs/7740012e-e1bd-4f85-81c4-a7f50047134a/clips/5aefbc53-e48d-49b7-a0f0-b35d0052b133/transcript

Trade tariffs, disrupted supply chains, and economic instability are rewriting the marketing playbook. Join us to explore how brands can remain agile, optimise media spend, and adapt campaign strategies in real-time. Discover how to turn market volatility into opportunity using data-driven insights, dynamic content strategies, and smart resource allocation.

Speakers
Ian Loon, CEO (Media & Digital, Singapore) and Chief Transformation Officer (Southeast Asia), Publicis Groupe
Debra Soon, Group Head of Brand, Communications, Marketing & Experience, Singlife
Paul Soon, CEO, MullenLowe Singapore and China
Jacqui Lim, Chief Commercial Officer, Mediacorp

Trade tariffs, disrupted supply chains, and economic instability are rewriting the marketing playbook. Join us to explore how brands can remain agile, optimise media spend, and adapt campaign strategies in real-time. Discover how to turn market volatility into opportunity using data-driven insights, dynamic content strategies, and smart resource allocation.
Speakers Ian Loon, CEO (Media &amp; Digital, Singapore) and Chief Transformation Officer (Southeast Asia), Publicis Groupe Debra Soon, Group Head of Brand, Communications, Marketing &amp; Experience, Singlife Paul Soon, CEO, MullenLowe Singapore and China Jacqui Lim, Chief Commercial Officer, Mediacorp

Marketing through uncertainty: agile strategies with data-driven precision 

https://api.omny.fm/orgs/7740012e-e1bd-4f85-81c4-a7f50047134a/clips/07c78511-3598-40ae-bb1f-b340008cba36/transcript

Understanding the preferences and behaviours of today's young consumers is crucial for brands looking to stay relevant and drive growth. Discover key trends, insights and strategies to effectively engage this tech-savvy generation.  

Speakers
Slyvia Koh, Business Development Director, Hepmil
Mimi Lu, Head of Strategy, Media, dentsu APAC
Jonathan Seto, Head, Commercial Engaggement, Mediacorp

Understanding the preferences and behaviours of today's young consumers is crucial for brands looking to stay relevant and drive growth. Discover key trends, insights and strategies to effectively engage this tech-savvy generation. &nbsp;
Speakers Slyvia Koh, Business Development Director, Hepmil Mimi Lu, Head of Strategy, Media, dentsu APAC Jonathan Seto, Head, Commercial Engaggement, Mediacorp

Ride the live commerce boom

Executive Insights by Mediacorp

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