Ajaita Shah, founder and CEO of Frontier Markets, joins Kopi Time to talk about connecting female entrepreneurs and customers in rural India. A US citizen of Indian origin, Ajaita moved to India 15 years ago, and has spent the past decade running Frontier Markets. We talk about the incubation process of her endeavour, the challenges faced, pivots made, and the digital journey so far. She walks us through the core values of Frontier Markets, key milestones reached, and the adjustments made necessary by the Covid pandemic. Ajaita also sheds light on her experience of working as a female social entrepreneur, and her ambitious visions for the future.