So you've heard about blogs, content marketing and how important it is. But what does content marketing actually mean? And how do you write a blog post that attracts new customers to your online store?
We are talking blog writing this week on the eCommerce Marketing Society Podcast.
Your blog can play such a powerful role in your eCommerce sales funnel or customer journey. From helping you get found on Google to educating potential customers right through to growing your email list and of course... making sales!
But given all the hats an online store owner has to wear, it's not surprising that your blog quickly falls into the too-hard basket.
This episode is going to break down how to write SEO-driven blog copy to help you grow your eCommerce business, organically.
My guest today is the wonderful Katrina McKinnon. Katrina is the Founder of CopySmiths.com. A company that creates quality blog content specifically for e-commerce stores!
In this episode we cover:
And so much more!
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