Email Marketing has the highest return on investment - $44 per $1 spent.

It also has the highest reach and engagement 21.3% vs Instagram (0.67%) and Facebook (0.064%).

So why do so many business owners spend hours a week on social media but zero time with emails? Or worse yet, never getting started in the first place.

After having worked with 100s of small business owners there are two clear reasons why: 
It seems difficult
Mindset

In this slightly different episode, I explore why this is happening and share my number 1 solution to finally making progress.

You’ll also hear an invitation to book a brand new service with me the Email Amplified Audit.

This is where I will tell you exactly where to invest your email marketing time & energy. Plus identifying any gaps you may have.

Check it out here: https://yaelkeon.thrivecart.com/email-audit/

It’s currently available at an amazing introductory price until Sept 30.



Want to see more of what I get up to when I’m not podcasting? 
Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Grab your free download 80 Fill in the Blank Email Ideas
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

Email Marketing has the highest return on investment - $44 per $1 spent.
It also has the highest reach and engagement 21.3% vs Instagram (0.67%) and Facebook (0.064%). So why do so many business owners spend hours a week on social media but zero time with emails? Or worse yet, never getting started in the first place.
After having worked with 100s of small business owners there are two clear reasons why: 
<ol>
<li aria-level="1">It seems difficult</li>
<li aria-level="1">Mindset</li>
</ol>
In this slightly different episode, I explore why this is happening and share my number 1 solution to finally making progress. You’ll also hear an invitation to book a brand new service with me the Email Amplified Audit. This is where I will tell you exactly where to invest your email marketing time &amp; energy. Plus identifying any gaps you may have. Check it out here: <a href="https://yaelkeon.thrivecart.com/email-audit/">https://yaelkeon.thrivecart.com/email-audit/</a>
It’s currently available at an amazing introductory price until Sept 30.
 
Want to see more of what I get up to when I’m not podcasting? 
<ul>
<li aria-level="1">Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li aria-level="1">Get on the waitlist for <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li aria-level="1">Grab your free download <a href="http://yaelkeon.com/ideas">80 Fill in the Blank Email Ideas</a></li>
<li aria-level="1">Watch the free masterclass: <a href="https://yaelkeon.com/masterclass/">The 4 Must-Have Emails for Sales Success &amp; Exactly How to Write them in 10 Minutes Flat</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

Easy Email Marketing with Yael Keon

We need to talk

In the last 2 years since my last behind the scenes episode, a lot has changed in my business and therefore the way I have used email marketing has too.

Now with dozens of different offers with The Email Marketing Superstore, selling more frequently is crucial to my business growth. But, of course, I don’t want to be sending a mass sales email every day.

But just because I don’t have any campaigns running, it doesn’t mean that I don’t sell everyday.

Inside this episode, I lift the curtain and share:
How being generous with my free content actually gets more sales
My top performing top of funnel lead generation strategies
What automated emails I have sending to get sales on autopilot
What improvements I want to make
The tech I used to make it happen

You’ll learn that selling isn’t all about big flashy promotions but can be about simply showing up with the right offer to the right person at the right time.



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

In the last 2 years since my last behind the scenes episode, a lot has changed in my business and therefore the way I have used email marketing has too.
Now with dozens of different offers with The Email Marketing Superstore, selling more frequently is crucial to my business growth. But, of course, I don’t want to be sending a mass sales email every day.
But just because I don’t have any campaigns running, it doesn’t mean that I don’t sell everyday.
Inside this episode, I lift the curtain and share:
<ul>
<li>How being generous with my free content actually gets more sales</li>
<li>My top performing top of funnel lead generation strategies</li>
<li>What automated emails I have sending to get sales on autopilot</li>
<li>What improvements I want to make</li>
<li>The tech I used to make it happen</li>
</ul>
You’ll learn that selling isn’t all about big flashy promotions but can be about simply showing up with the right offer to the right person at the right time.
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Watch the free masterclass: <a href="https://yaelkeon.com/masterclass/">4 Must-have emails for sales success &amp; exactly how to write them in 10 minutes flat</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
</ul>

[BTS] How I Sell Everyday Using Email

“Selling is a Service” <<< That’s all well and good to say but when it comes to crunch time during that promotion or sale, simply repeating that statement to yourself is not going to cut it. It’s kind of like saying willpower is the way to develop habits - simply just not enough.

The question then comes up - what can I do when I am feeling those selling mindset wobbles?

In this episode, I’m sharing 5 practical ways you can combat those nasty sales thoughts and feel confident in sending those emails.

You’ll learn:
Why just using a swipe file (or ChatGPT) will actually make you feel more sales-y
How knowing your numbers is really your secret weapon
What evidence to collect to give you that confidence boost you need

And my top recommended tactic if you know those negative thoughts are going to come up.

If you want more tips on selling in a feel good way, then I highly recommend grabbing my Everyday Email Sales course. Everyday Email Sales is not about big promotions or launches – instead these are the strategies you can use on a day to day basis in your email marketing. Grab it at yaelkeon.com/everyday



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

“Selling is a Service” &lt;&lt;&lt; That’s all well and good to say but when it comes to crunch time during that promotion or sale, simply repeating that statement to yourself is not going to cut it. It’s kind of like saying willpower is the way to develop habits - simply just not enough.
The question then comes up - what can I do when I am feeling those selling mindset wobbles?
In this episode, I’m sharing 5 practical ways you can combat those nasty sales thoughts and feel confident in sending those emails.
You’ll learn:
<ul>
<li>Why just using a swipe file (or ChatGPT) will actually make you feel more sales-y</li>
<li>How knowing your numbers is really your secret weapon</li>
<li>What evidence to collect to give you that confidence boost you need</li>
</ul>
And my top recommended tactic if you know those negative thoughts are going to come up.
If you want more tips on selling in a feel good way, then I highly recommend grabbing my Everyday Email Sales course. Everyday Email Sales is not about big promotions or launches – instead these are the strategies you can use on a day to day basis in your email marketing. Grab it at <a href="http://yaelkeon.com/everyday">yaelkeon.com/everyday</a>
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Watch the free masterclass: <a href="https://yaelkeon.com/masterclass/">4 Must-have emails for sales success &amp; exactly how to write them in 10 minutes flat</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
</ul>

5 Practical Antidotes to Sales Mindset Wobbles

Let’s take a little step back and look at the big picture of email marketing and how to get started.

Even if you do have some of your email marketing setup please don’t disregard this episode, as you may find you have missed a crucial step. Or perhaps you’ve done the first 5 but are missing out on the true potential of email marketing by stopping where you have.

Email marketing is definitely one of those things that you can be working on forever. It is never done. There are always new layers you can add in.

This is why it can be incredibly overwhelming – all those shiny objects.

But the shiny objects are no good if you don’t have the foundations right. This is where the 8 steps come in.

From brainstorming ideas to setting up your software to create a welcome experience to automation, you’ll know exactly what you need to do.

These 8 steps are pulled directly from my new FREE course Get Started with Email Marketing. Think of this episode as the outline but the free course goes into each of those so much deeper.

If you want to know more make sure to register at yaelkeon.com/start.



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

Let’s take a little step back and look at the big picture of email marketing and how to get started.
Even if you do have some of your email marketing setup please don’t disregard this episode, as you may find you have missed a crucial step. Or perhaps you’ve done the first 5 but are missing out on the true potential of email marketing by stopping where you have.
Email marketing is definitely one of those things that you can be working on forever. It is never done. There are always new layers you can add in.
This is why it can be incredibly overwhelming – all those shiny objects.
But the shiny objects are no good if you don’t have the foundations right. This is where the 8 steps come in.
From brainstorming ideas to setting up your software to create a welcome experience to automation, you’ll know exactly what you need to do.
These 8 steps are pulled directly from my new FREE course Get Started with Email Marketing. Think of this episode as the outline but the free course goes into each of those so much deeper.
If you want to know more make sure to register at <a href="http://yaelkeon.com/start">yaelkeon.com/start</a>.
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Watch the free masterclass: <a href="https://yaelkeon.com/masterclass/">4 Must-have emails for sales success &amp; exactly how to write them in 10 minutes flat</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
</ul>

We need to talk

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