Your open rate isn't just a subject line problem. And in this episode, I'm going to show you exactly what else is going on.

This is part two of The Engagement Fix series, and today I'm diving into opens: what's actually driving them (and what's quietly killing them) beyond deliverability and copy.

You'll learn:
The six factors that impact your open rates that most people never think about
Why sending more frequently can actually improve your overall engagement numbers
How automations outperform broadcast emails on opens by around 52%, and how to use that to your advantage

Open rates aren't a perfect metric anymore, but they still matter. And there's a lot more you can do to move them than tweaking your subject line.

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Your open rate isn't just a subject line problem. And in this episode, I'm going to show you exactly what else is going on.
This is part two of The Engagement Fix series, and today I'm diving into opens: what's actually driving them (and what's quietly killing them) beyond deliverability and copy.
You'll learn:
<ul>
<li>The six factors that impact your open rates that most people never think about</li>
<li>Why sending more frequently can actually improve your overall engagement numbers</li>
<li>How automations outperform broadcast emails on opens by around 52%, and how to use that to your advantage</li>
</ul>
Open rates aren't a perfect metric anymore, but they still matter. And there's a lot more you can do to move them than tweaking your subject line.
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

Easy Email Marketing with Yael Keon

The Engagement Fix 2: Why Is Nobody Opening My Emails?

You spend an hour writing the perfect email, hit send, your software confirms it's delivered and then nothing. No opens, no clicks, no replies. Sound familiar? Before you rewrite your subject line or blame your copy, there's something more fundamental worth checking: are your emails actually being seen?

This is episode one of a four-part series on fixing your email engagement, and we're starting at the foundation. Because there's no point optimising your open rates if your emails are landing in spam.

You'll learn:
The four engagement steps every subscriber moves through (and why most people are skipping the first one)
Why deliverability is a quiet problem and the tools you can use to check yours right now
How your email design, send frequency, automations, and segmentation all impact whether your emails reach the inbox

Copy is only 20% of what makes email marketing work. The other 80% is everything happening beneath the surface: your design, deliverability, content strategy, automations, and segmentation. It's why the swipe file didn't work. It's why the email you asked ChatGPT to write got crickets. The words weren't the problem.

Deliverability issues are fixable and most of them are simpler than you think. A lot of it is a one-time setup job and then good habits from there.

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

You spend an hour writing the perfect email, hit send, your software confirms it's delivered and then nothing. No opens, no clicks, no replies. Sound familiar? Before you rewrite your subject line or blame your copy, there's something more fundamental worth checking: are your emails actually being seen?
This is episode one of a four-part series on fixing your email engagement, and we're starting at the foundation. Because there's no point optimising your open rates if your emails are landing in spam.
You'll learn:
<ul>
<li>The four engagement steps every subscriber moves through (and why most people are skipping the first one)</li>
<li>Why deliverability is a quiet problem and the tools you can use to check yours right now</li>
<li>How your email design, send frequency, automations, and segmentation all impact whether your emails reach the inbox</li>
</ul>
Copy is only 20% of what makes email marketing work. The other 80% is everything happening beneath the surface: your design, deliverability, content strategy, automations, and segmentation. It's why the swipe file didn't work. It's why the email you asked ChatGPT to write got crickets. The words weren't the problem.
Deliverability issues are fixable and most of them are simpler than you think. A lot of it is a one-time setup job and then good habits from there.
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

The Engagement Fix 1: Are Your Emails Being Seen?

You've heard all about what AI can do for your marketing. But what does it look like in practice, day to day, inside a real business?

This is the final episode in the AI series, and it's the one where theory meets reality. I'm pulling back the curtain on five specific ways I've been using Claude AI in my business over the past few weeks, from organising a decade of scattered content to streamlining client projects and slashing hours off my reporting process.

You'll learn:
How to organise and catalog years of content into one searchable system (and my suggested system for managing this)
A practical content production workflow that saves one to two hours per podcast episode
How AI can fill the gaps in client projects without blowing out the scope of work

The biggest shift hasn't been about creating content from scratch. It's been about connecting what already exists. Getting 10 years of blog posts, podcast transcripts, and course lessons into one place where Claude can reference them has changed how quickly I can produce content, build sales messaging, and deliver richer work for clients.

And this isn't a "set it and forget it" situation. Every single output still goes through human eyes. Every skill gets test-run first. Every client deliverable gets reviewed. The AI handles the heavy lifting so I can focus on the strategic thinking, the problem solving, and the parts of the work that need me.

Whether you're ready to build your first skill or you want to streamline one small process, start with the foundations. Get your content in one place. Build one bite-sized piece at a time. And ask Claude for help when you get stuck.

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

You've heard all about what AI can do for your marketing. But what does it look like in practice, day to day, inside a real business?
This is the final episode in the AI series, and it's the one where theory meets reality. I'm pulling back the curtain on five specific ways I've been using Claude AI in my business over the past few weeks, from organising a decade of scattered content to streamlining client projects and slashing hours off my reporting process.
You'll learn:
<ul>
<li>How to organise and catalog years of content into one searchable system (and my suggested system for managing this)</li>
<li>A practical content production workflow that saves one to two hours per podcast episode</li>
<li>How AI can fill the gaps in client projects without blowing out the scope of work</li>
</ul>
The biggest shift hasn't been about creating content from scratch. It's been about connecting what already exists. Getting 10 years of blog posts, podcast transcripts, and course lessons into one place where Claude can reference them has changed how quickly I can produce content, build sales messaging, and deliver richer work for clients.
And this isn't a "set it and forget it" situation. Every single output still goes through human eyes. Every skill gets test-run first. Every client deliverable gets reviewed. The AI handles the heavy lifting so I can focus on the strategic thinking, the problem solving, and the parts of the work that need me.
Whether you're ready to build your first skill or you want to streamline one small process, start with the foundations. Get your content in one place. Build one bite-sized piece at a time. And ask Claude for help when you get stuck.
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

The AI Upgrade 4: Five Ways I’m Using AI in My Business Right Now

You're using AI to speed things up. But you’re always wondering…. does this still sound like me? Or am I just publishing the same generic content as everyone else?

Trust is at an all-time low right now, and audiences are getting better at sniffing out the AI-generated stuff.

But it’s not all bad news. Small businesses are still the most trusted institutions out there. You have a real advantage, if you stay human.

In this episode, I'm sharing six practical ways to use AI with integrity, so you get all the time and energy benefits without losing your voice, your values, or your audience's trust.

You'll learn:
Why "rubbish in, rubbish out" is the most important AI principle you'll ever apply
How to use external research in AI without accidentally publishing made-up statistics
The overlooked goldmine sitting in your existing content (and how to feed it to your AI)
A simple way to weave your real stories, opinions, and personality into AI-generated content
How to build a checking skill that reviews your content against your brand before you hit publish

The businesses that will cut through the noise aren't the ones handing everything over to AI. They're the ones using it to free up time and energy and then showing up more, connecting more, and sharing more of themselves. That's your edge.

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

You're using AI to speed things up. But you&rsquo;re always wondering&hellip;. does this still sound like me? Or am I just publishing the same generic content as everyone else?
Trust is at an all-time low right now, and audiences are getting better at sniffing out the AI-generated stuff.
But it&rsquo;s not all bad news. Small businesses are still the most trusted institutions out there. You have a real advantage, if you stay human.
In this episode, I'm sharing six practical ways to use AI with integrity, so you get all the time and energy benefits without losing your voice, your values, or your audience's trust.
You'll learn:
<ul>
<li>Why "rubbish in, rubbish out" is the most important AI principle you'll ever apply</li>
<li>How to use external research in AI without accidentally publishing made-up statistics</li>
<li>The overlooked goldmine sitting in your existing content (and how to feed it to your AI)</li>
<li>A simple way to weave your real stories, opinions, and personality into AI-generated content</li>
<li>How to build a checking skill that reviews your content against your brand before you hit publish</li>
</ul>
The businesses that will cut through the noise aren't the ones handing everything over to AI. They're the ones using it to free up time and energy and then showing up more, connecting more, and sharing more of themselves. That's your edge.
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

The Engagement Fix 2: Why Is Nobody Opening My Emails?

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