You've heard all about what AI can do for your marketing. But what does it look like in practice, day to day, inside a real business?

This is the final episode in the AI series, and it's the one where theory meets reality. I'm pulling back the curtain on five specific ways I've been using Claude AI in my business over the past few weeks, from organising a decade of scattered content to streamlining client projects and slashing hours off my reporting process.

You'll learn:

• How to organise and catalog years of content into one searchable system (and my suggested system for managing this)
• A practical content production workflow that saves one to two hours per podcast episode
• How AI can fill the gaps in client projects without blowing out the scope of work

The biggest shift hasn't been about creating content from scratch. It's been about connecting what already exists. Getting 10 years of blog posts, podcast transcripts, and course lessons into one place where Claude can reference them has changed how quickly I can produce content, build sales messaging, and deliver richer work for clients.

And this isn't a "set it and forget it" situation. Every single output still goes through human eyes. Every skill gets test-run first. Every client deliverable gets reviewed. The AI handles the heavy lifting so I can focus on the strategic thinking, the problem solving, and the parts of the work that need me.

Whether you're ready to build your first skill or you want to streamline one small process, start with the foundations. Get your content in one place. Build one bite-sized piece at a time. And ask Claude for help when you get stuck.

Want to see more of what I get up to when I’m not podcasting?

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