A big misconception about email marketing is that it is only about getting sales. But it goes way beyond that into creating remarkable experiences for customers, clients and members after that first purchase.

In this podcast episode, I’m joined by the incredible Dr Kyla of Mealtimes with Dr Kyla who showcases how email marketing is essential to ensuring membership success. Currently serving thousands of members through her online subscriptions, she knows a thing or two about what it means to provide a great online experience.

Listen in to hear how Kyla:

• Ensures her members are supported through onboarding, regular updates and smooth transitions across memberships as kids age up
• Manages tagging and segmenting an audience with customers moving into different life phases
• Consistently creates a significant amount of content every week
• Has used her deep understanding of who her target customer is to grow Mealtimes to where it is today.

Dr Kyla is a Paediatric Dietitian, Mum of 2 and founder of the online subscriptions, Baby Mealtimes, Toddler Mealtimes and Family Mealtimes. She has a PhD in childhood weight management and has worked extensively with selective eaters.

Dr Kyla is passionate about developing balanced relationships with food, and fostering positive mealtime experiences for the whole family.

Visit Mealtimes at www.mealtimes.com.au or follow Dr Kyla on Instagram @dr_kyla

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
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• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting