Your welcome series should be your hardest-working email sequence – but most small business owners are unknowingly sabotaging their sales potential. In this episode, I'm revealing the 10 most common welcome series mistakes I see and exactly what to do instead.

Your new subscribers are at their most engaged when they first join your list. They're actively looking for solutions and ready to buy – but only if you guide them properly. Get this wrong, and you're leaving money on the table.

You'll learn:
Why giving away your lead magnet immediately kills engagement (and the timing strategy that boosts deliverability instead)
How to flip your messaging from apologetic to confident – without being pushy or salesy
The sweet spot for welcome series length and why one email never cuts it
Simple call-to-action fixes that turn browsers into buyers

Plus you'll discover how to align your lead magnets with your offers and create engagement opportunities that keep subscribers excited to hear from you.

In a nutshell: Your welcome series should make it ridiculously easy for excited new subscribers to make an informed buying decision. When you fix these mistakes, you'll see higher open rates, better engagement, and more importantly – more sales from people who are genuinely excited to work with you.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Your welcome series should be your hardest-working email sequence &ndash; but most small business owners are unknowingly sabotaging their sales potential. In this episode, I'm revealing the 10 most common welcome series mistakes I see and exactly what to do instead.
Your new subscribers are at their most engaged when they first join your list. They're actively looking for solutions and ready to buy &ndash; but only if you guide them properly. Get this wrong, and you're leaving money on the table.
You'll learn:
<ul>
<li>Why giving away your lead magnet immediately kills engagement (and the timing strategy that boosts deliverability instead)</li>
<li>How to flip your messaging from apologetic to confident &ndash; without being pushy or salesy</li>
<li>The sweet spot for welcome series length and why one email never cuts it</li>
<li>Simple call-to-action fixes that turn browsers into buyers</li>
</ul>
Plus you'll discover how to align your lead magnets with your offers and create engagement opportunities that keep subscribers excited to hear from you.
In a nutshell: Your welcome series should make it ridiculously easy for excited new subscribers to make an informed buying decision. When you fix these mistakes, you'll see higher open rates, better engagement, and more importantly &ndash; more sales from people who are genuinely excited to work with you.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

Easy Email Marketing with Yael Keon

Stop Making these 10 Welcome Series Mistakes

If you’re anything like most business owners, you fall into one of two camps when it comes to planning.

You either love this time of year. Colour-coded calendars, big ideas, all the optimism.

Or you’ve gone the opposite way and decided to wing it because planning never seems to stick anyway.

Both approaches sabotage your email marketing.

In this episode, we’re talking about the middle ground. The kind of planning that gives you clarity and momentum without boxing you in. And the key dos & don’ts that help email stay consistent & purposeful. Plus get that all important engagement & sales.

You’ll learn:
Why starting from scratch every year is exhausting and unnecessary
How to plan your emails without locking yourself into rigid schedules
What to focus on first so you are not drowning in email projects
How to avoid shiny objects and keep email aligned with your actual goals
How to keep your plan realistic, achievable AND flexible

Plus my approach to planning each year, each quarter and each month.

The big reframe: planning is not about controlling every email you will send. It is about creating enough structure to support consistency, while still leaving space for real life, data, and opportunities to guide you.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

If you&rsquo;re anything like most business owners, you fall into one of two camps when it comes to planning.
You either love this time of year. Colour-coded calendars, big ideas, all the optimism.
Or you&rsquo;ve gone the opposite way and decided to wing it because planning never seems to stick anyway.
Both approaches sabotage your email marketing.
In this episode, we&rsquo;re talking about the middle ground. The kind of planning that gives you clarity and momentum without boxing you in. And the key dos &amp; don&rsquo;ts that help email stay consistent &amp; purposeful. Plus get that all important engagement &amp; sales.
You&rsquo;ll learn:
<ul>
<li>Why starting from scratch every year is exhausting and unnecessary</li>
<li>How to plan your emails without locking yourself into rigid schedules</li>
<li>What to focus on first so you are not drowning in email projects</li>
<li>How to avoid shiny objects and keep email aligned with your actual goals</li>
<li>How to keep your plan realistic, achievable AND flexible</li>
</ul>
Plus my approach to planning each year, each quarter and each month.
The big reframe: planning is not about controlling every email you will send. It is about creating enough structure to support consistency, while still leaving space for real life, data, and opportunities to guide you.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Email Planning Dos and Don’ts

If your email marketing feels clunky, time-consuming, or a bit “forgotten”, this episode is going to be your new best friend. These quick, practical hacks help you get smarter with your setup so your emails feel more personalised, more strategic – and a whole lot easier to manage.

You’ll learn:
How to use a second form after signup to collect powerful segmenting data without scaring people off
A simple delivery tweak that makes sure subscribers actually see the lead magnet they requested
The “everything template” method to design once and reuse content blocks again and again
Clever ways to use trigger tags, splits, and conditional content so different groups see the right version of your emails

These hacks aren’t about adding more work – they’re about making your email marketing behave like a well-oiled system. Small tweaks like smarter forms, saved content blocks, and conditional sections can seriously upgrade both your subscriber experience and your sanity.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

If your email marketing feels clunky, time-consuming, or a bit &ldquo;forgotten&rdquo;, this episode is going to be your new best friend. These quick, practical hacks help you get smarter with your setup so your emails feel more personalised, more strategic &ndash; and a whole lot easier to manage.
You&rsquo;ll learn:
<ul>
<li>How to use a second form after signup to collect powerful segmenting data without scaring people off</li>
<li>A simple delivery tweak that makes sure subscribers actually see the lead magnet they requested</li>
<li>The &ldquo;everything template&rdquo; method to design once and reuse content blocks again and again</li>
<li>Clever ways to use trigger tags, splits, and conditional content so different groups see the right version of your emails</li>
</ul>
These hacks aren&rsquo;t about adding more work &ndash; they&rsquo;re about making your email marketing behave like a well-oiled system. Small tweaks like smarter forms, saved content blocks, and conditional sections can seriously upgrade both your subscriber experience and your sanity.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

7 (More) Low-Effort, Big-Win Email Marketing Hacks

If you’ve ever sat down to write an email… only to suddenly remember the washing needs hanging out, you need to fix that offer, or maybe today’s the day you alphabetise the pantry - you’re not alone. Motivation feels heavy, especially when your brain doesn’t play by the typical productivity rules.

This episode is your permission slip to stop waiting for motivation and start making email marketing feel doable, lighter, and actually fun.

You’ll learn practical hacks to:
How to reconnect with why you’re doing email in the first place (and why that’s your secret fuel)
A simple way to break down your email marketing so it stops feeling like Mount Everest
Practical routines that work with your brain, not against it
Quick novelty tricks that spark interest when you’re feeling stuck
How to turn “tech roadblocks” into two-minute fixes instead of two-hour spirals
Why body doubling works wonders for getting emails out the door

When you understand what your brain needs - clarity, choice, novelty, support…. motivation stops being this elusive magical unicorn. Instead, you get practical ways to move forward even on the messy days. These hacks are neurodivergent-friendly… but they help every type of business owner make consistent progress.

Doors to The Email Experience are open right now - a membership where you get strategic clarity, body doubling, tech support, AI tools, and the frameworks that make email feel easy. If you want the systems, the support, and the accountability to actually get it done, join at yaelkeon.com/experience before doors close Friday

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

If you&rsquo;ve ever sat down to write an email&hellip; only to suddenly remember the washing needs hanging out, you need to fix that offer, or maybe today&rsquo;s the day you alphabetise the pantry - you&rsquo;re not alone. Motivation feels heavy, especially when your brain doesn&rsquo;t play by the typical productivity rules.
This episode is your permission slip to stop waiting for motivation and start making email marketing feel doable, lighter, and actually fun.
You&rsquo;ll learn practical hacks to:
<ul>
<li>How to reconnect with why you&rsquo;re doing email in the first place (and why that&rsquo;s your secret fuel)</li>
<li>A simple way to break down your email marketing so it stops feeling like Mount Everest</li>
<li>Practical routines that work with your brain, not against it</li>
<li>Quick novelty tricks that spark interest when you&rsquo;re feeling stuck</li>
<li>How to turn &ldquo;tech roadblocks&rdquo; into two-minute fixes instead of two-hour spirals</li>
<li>Why body doubling works wonders for getting emails out the door</li>
</ul>
When you understand what your brain needs - clarity, choice, novelty, support&hellip;. motivation stops being this elusive magical unicorn. Instead, you get practical ways to move forward even on the messy days. These hacks are neurodivergent-friendly&hellip; but they help every type of business owner make consistent progress.
Doors to The Email Experience are open right now - a membership where you get strategic clarity, body doubling, tech support, AI tools, and the frameworks that make email feel easy. If you want the systems, the support, and the accountability to actually get it done, join at <a href="https://yaelkeon.com/experience">yaelkeon.com/experience</a> before doors close Friday
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Stop Making these 10 Welcome Series Mistakes

In 1 playlist(s)

Easy Email Marketing with Yael Keon

Social links

Follow podcast

Recent clips