At the time this podcast episode drops, I am someone in lush Ireland - for a full month of quality family time and down time. After 3 long years of separation…

This episode and the email that goes along with it,  however, is pre scheduled and set to go before I even left over a week ago.

That has got to be one of my favourite things about email marketing - you can do the work when you want and then it goes at the right time. Even weeks in advance.

So in today’s episode I thought I’d share how I holiday proof my business - specifically my email marketing.

That while I am away my automations are running &  serving new subscribers, any new client bookings are being supported and my podcast emails & program reminders are all set to go.

All while I spend quality family time or tour around or just take a much needed brain break.

In this episode, I’m sharing what makes this possible and how you can do it too. Plus a bit of a permission slip that you can take time off too.

I also mentioned the Email Ignition Bundle which you can get your hands on for a special price here.



Want to see more of what I get up to when I’m not podcasting? 
Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Grab your free download 80 Fill in the Blank Email Ideas
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

At the time this podcast episode drops, I am someone in lush Ireland - for a full month of quality family time and down time. After 3 long years of separation…
This episode and the email that goes along with it,  however, is pre scheduled and set to go before I even left over a week ago.
That has got to be one of my favourite things about email marketing - you can do the work when you want and then it goes at the right time. Even weeks in advance.
So in today’s episode I thought I’d share how I holiday proof my business - specifically my email marketing.
That while I am away my automations are running &amp;  serving new subscribers, any new client bookings are being supported and my podcast emails &amp; program reminders are all set to go.
All while I spend quality family time or tour around or just take a much needed brain break.
In this episode, I’m sharing what makes this possible and how you can do it too. Plus a bit of a permission slip that you can take time off too. I also mentioned the Email Ignition Bundle which you can get your hands on for a special price <a href="https://yaelkeon.thrivecart.com/ignition/">here</a>.
 
Want to see more of what I get up to when I’m not podcasting? 
<ul>
<li aria-level="1">Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li aria-level="1">Get on the waitlist for <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li aria-level="1">Grab your free download <a href="http://yaelkeon.com/ideas">80 Fill in the Blank Email Ideas</a></li>
<li aria-level="1">Watch the free masterclass: <a href="https://yaelkeon.com/masterclass/">The 4 Must-Have Emails for Sales Success &amp; Exactly How to Write them in 10 Minutes Flat</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

Easy Email Marketing with Yael Keon

Holiday Proof your Email Marketing

If I hear someone else tell you “the money is in the list” without explaining how you’re actually meant to grow one in 2026, I might scream (or at least quietly scowl).

Because yes, your email list growth still matters. But the old advice? A lot of it just doesn’t cut it anymore.

In this episode, I’m getting very honest about why list building feels harder than it used to even if you’re doing “all the right things”.

Rather than pretending it’s easy or blaming yourself, I’m breaking down what’s actually going on, how it’s impacting me and what I intend to do about it

You’ll learn:
Why classic lead magnet advice is falling flat (and what to check before you scrap yours)
How to tell if your issue is traffic, conversion, or relevance
The lead magnet types I’m testing instead of just creating another PDF
How I’ll be measuring success beyond list size (hello, engagement and sales)

For me, this isn’t about finding the perfect strategy. It’s about getting back into the habit of list building, using what I already have, testing one thing at a time, and paying attention to what actually moves the needle.

If you want to follow along with my experiments. I’ll be chronicling the strategies, setups, and real results as they happen to members of the List Building Chronicles email list. No big funnel. No pressure. Just honest insights as I test and tweak. Join at yaelkeon.com/chronicles

(How meta is that!)

 

Next Steps:
Hang out with me on Instagram @yaelkeon
Write your next Engaging Email with my CustomGPT The Engaging Emails Studio
Get a free Email Engagement Checkup
Join The Email Experience
Work with Me

If I hear someone else tell you &ldquo;the money is in the list&rdquo; without explaining how you&rsquo;re actually meant to grow one in 2026, I might scream (or at least quietly scowl).
Because yes, your email list growth still matters. But the old advice? A lot of it just doesn&rsquo;t cut it anymore.
In this episode, I&rsquo;m getting very honest about why list building feels harder than it used to even if you&rsquo;re doing &ldquo;all the right things&rdquo;.
Rather than pretending it&rsquo;s easy or blaming yourself, I&rsquo;m breaking down what&rsquo;s actually going on, how it&rsquo;s impacting me and what I intend to do about it
You&rsquo;ll learn:
<ul>
<li>Why classic lead magnet advice is falling flat (and what to check before you scrap yours)</li>
<li>How to tell if your issue is traffic, conversion, or relevance</li>
<li>The lead magnet types I&rsquo;m testing instead of just creating another PDF</li>
<li>How I&rsquo;ll be measuring success beyond list size (hello, engagement and sales)</li>
</ul>
For me, this isn&rsquo;t about finding the perfect strategy. It&rsquo;s about getting back into the habit of list building, using what I already have, testing one thing at a time, and paying attention to what actually moves the needle.
If you want to follow along with my experiments. I&rsquo;ll be chronicling the strategies, setups, and real results as they happen to members of the List Building Chronicles email list. No big funnel. No pressure. Just honest insights as I test and tweak. Join at <a href="https://yaelkeon.com/chronicles">yaelkeon.com/chronicles</a>
(How meta is that!)
&nbsp;
Next Steps:
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Write your next Engaging Email with my CustomGPT <a href="https://yaelkeon.com/studio/">The Engaging Emails Studio</a></li>
<li>Get a free <a href="https://yaelkeon.com/engagement-checkup/">Email Engagement Checkup</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">Work with Me</a></li>
</ul>

The Year of List Building

If you’re anything like most business owners, you fall into one of two camps when it comes to planning.

You either love this time of year. Colour-coded calendars, big ideas, all the optimism.

Or you’ve gone the opposite way and decided to wing it because planning never seems to stick anyway.

Both approaches sabotage your email marketing.

In this episode, we’re talking about the middle ground. The kind of planning that gives you clarity and momentum without boxing you in. And the key dos & don’ts that help email stay consistent & purposeful. Plus get that all important engagement & sales.

You’ll learn:
Why starting from scratch every year is exhausting and unnecessary
How to plan your emails without locking yourself into rigid schedules
What to focus on first so you are not drowning in email projects
How to avoid shiny objects and keep email aligned with your actual goals
How to keep your plan realistic, achievable AND flexible

Plus my approach to planning each year, each quarter and each month.

The big reframe: planning is not about controlling every email you will send. It is about creating enough structure to support consistency, while still leaving space for real life, data, and opportunities to guide you.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

If you&rsquo;re anything like most business owners, you fall into one of two camps when it comes to planning.
You either love this time of year. Colour-coded calendars, big ideas, all the optimism.
Or you&rsquo;ve gone the opposite way and decided to wing it because planning never seems to stick anyway.
Both approaches sabotage your email marketing.
In this episode, we&rsquo;re talking about the middle ground. The kind of planning that gives you clarity and momentum without boxing you in. And the key dos &amp; don&rsquo;ts that help email stay consistent &amp; purposeful. Plus get that all important engagement &amp; sales.
You&rsquo;ll learn:
<ul>
<li>Why starting from scratch every year is exhausting and unnecessary</li>
<li>How to plan your emails without locking yourself into rigid schedules</li>
<li>What to focus on first so you are not drowning in email projects</li>
<li>How to avoid shiny objects and keep email aligned with your actual goals</li>
<li>How to keep your plan realistic, achievable AND flexible</li>
</ul>
Plus my approach to planning each year, each quarter and each month.
The big reframe: planning is not about controlling every email you will send. It is about creating enough structure to support consistency, while still leaving space for real life, data, and opportunities to guide you.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Email Planning Dos and Don’ts

If your email marketing feels clunky, time-consuming, or a bit “forgotten”, this episode is going to be your new best friend. These quick, practical hacks help you get smarter with your setup so your emails feel more personalised, more strategic – and a whole lot easier to manage.

You’ll learn:
How to use a second form after signup to collect powerful segmenting data without scaring people off
A simple delivery tweak that makes sure subscribers actually see the lead magnet they requested
The “everything template” method to design once and reuse content blocks again and again
Clever ways to use trigger tags, splits, and conditional content so different groups see the right version of your emails

These hacks aren’t about adding more work – they’re about making your email marketing behave like a well-oiled system. Small tweaks like smarter forms, saved content blocks, and conditional sections can seriously upgrade both your subscriber experience and your sanity.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

If your email marketing feels clunky, time-consuming, or a bit &ldquo;forgotten&rdquo;, this episode is going to be your new best friend. These quick, practical hacks help you get smarter with your setup so your emails feel more personalised, more strategic &ndash; and a whole lot easier to manage.
You&rsquo;ll learn:
<ul>
<li>How to use a second form after signup to collect powerful segmenting data without scaring people off</li>
<li>A simple delivery tweak that makes sure subscribers actually see the lead magnet they requested</li>
<li>The &ldquo;everything template&rdquo; method to design once and reuse content blocks again and again</li>
<li>Clever ways to use trigger tags, splits, and conditional content so different groups see the right version of your emails</li>
</ul>
These hacks aren&rsquo;t about adding more work &ndash; they&rsquo;re about making your email marketing behave like a well-oiled system. Small tweaks like smarter forms, saved content blocks, and conditional sections can seriously upgrade both your subscriber experience and your sanity.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Holiday Proof your Email Marketing

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Easy Email Marketing with Yael Keon

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