A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024.

From minor campaign edit capabilities to major pricing & plan structure changes, I have you covered.

First is the most important part where I explain some big changes coming to the requirements Google Mail and Yahoo Mail have regarding authentication - and the steps you need to take now to make sure you don’t end up in spam jail.

Then I look at the way the different email marketing software providers are utilising AI and if it is actually helpful or not.

Finally, I get stuck into the below 5 email marketing software providers to discuss specific changes and if they are actually important or just something that you kinda, maybe, might want to use someday.

Timestamps for each software:

14:32 ActiveCampaign

21:03 Klaviyo

26:25 MailerLite

31:56 ConvertKit

36:03 MailChimp

40:21 Wrap up

If you want help setting up your software check out the below courses:

How to… ActiveCampaign

How to… MailerLite

How to… Klaviyo

How to… ConvertKit



More helpful podcast episodes:

The ActiveCampaign Episode

The MailerLite Episode

The Klaviyo Episode

The ConvertKit Episode

The MailChimp Episode

Email Deliverability Demystified

Using ChatGPT for your Email Marketing




Want to see more of what I get up to when I’m not podcasting? 


Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Shop The Email Marketing Superstore
Join The Email Experience
Have my team get your email software setup via Email Automation Co

A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024. From minor campaign edit capabilities to major pricing &amp; plan structure changes, I have you covered. First is the most important part where I explain some big changes coming to the requirements Google Mail and Yahoo Mail have regarding authentication - and the steps you need to take now to make sure you don’t end up in spam jail.
Then I look at the way the different email marketing software providers are utilising AI and if it is actually helpful or not. Finally, I get stuck into the below 5 email marketing software providers to discuss specific changes and if they are actually important or just something that you kinda, maybe, might want to use someday. Timestamps for each software:
14:32 ActiveCampaign
21:03 Klaviyo
26:25 MailerLite
31:56 ConvertKit
36:03 MailChimp
40:21 Wrap up
If you want help setting up your software check out the below courses:
<a href="https://yaelkeon.com/activecampaign/">How to… ActiveCampaign</a>
<a href="https://yaelkeon.com/mailerlite">How to… MailerLite</a>
<a href="https://yaelkeon.com/klaviyo/">How to… Klaviyo</a>
<a href="https://yaelkeon.com/convertkit/">How to… ConvertKit</a>
 
More helpful podcast episodes:
<a href="https://yaelkeon.com/the-activecampaign-episode-episode-20/">The ActiveCampaign Episode</a>
<a href="https://yaelkeon.com/the-mailerlite-episode-episode-29/">The MailerLite Episode</a>
<a href="https://yaelkeon.com/the-klaviyo-episode-episode-32/">The Klaviyo Episode</a>
<a href="https://yaelkeon.com/the-convertkit-episode-episode-23/">The ConvertKit Episode</a>
<a href="https://yaelkeon.com/the-mailchimp-episode-episode-26/">The MailChimp Episode</a>
<a href="https://yaelkeon.com/email-deliverability-demystified-episode-15/">Email Deliverability Demystified</a>
<a href="https://yaelkeon.com/using-chatgpt-for-your-email-marketing-episode-77/">Using ChatGPT for your Email Marketing </a>
Want to see more of what I get up to when I’m not podcasting? 
 
<ul>
<li aria-level="1">Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li aria-level="1">Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li aria-level="1">Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li aria-level="1">Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li aria-level="1">Have my team get your email software setup via <a href="https://emailautomationco.com/">Email Automation Co</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

Easy Email Marketing with Yael Keon

Email Marketing Software Update Roundup

If your inbox and text messages haven’t alerted you to the fact yet - Black Friday promos are already upon us even though it is still technically days away.

Hopefully you have your promotions all in place by now but in this podcast episode, I thought I’d have a bit of (nerdy) fun and share some extra boosters you can layer into your promotions.

Think of this as a bit of a menu of ideas that you can add to take things up a notch.

From content to segmenting to strategy, this episode goes beyond the stereotypical advice and gives practical ideas you can implement quickly.

A word of warning though: Don’t do them all!



Other helpful resources:

EP68 - Top Black Friday Email Marketing Tips

EP115 - How The Salty Fox is Killing It with Ecommerce Email Marketing

Ecommerce Sales Pack

How to… Klaviyo

Birthday Bundle < Black Friday Offer



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

If your inbox and text messages haven’t alerted you to the fact yet - Black Friday promos are already upon us even though it is still technically days away.
Hopefully you have your promotions all in place by now but in this podcast episode, I thought I’d have a bit of (nerdy) fun and share some extra boosters you can layer into your promotions.
Think of this as a bit of a menu of ideas that you can add to take things up a notch.
From content to segmenting to strategy, this episode goes beyond the stereotypical advice and gives practical ideas you can implement quickly.
A word of warning though: Don’t do them all!
 
Other helpful resources:
<a href="https://yaelkeon.com/top-black-friday-email-marketing-tips-episode-68/">EP68 - Top Black Friday Email Marketing Tips</a>
<a href="https://yaelkeon.com/how-the-salty-fox-is-killing-it-with-ecommerce-email-marketing-with-hangatu-wyld-episode-115/">EP115 - How The Salty Fox is Killing It with Ecommerce Email Marketing</a>
<a href="https://yaelkeon.com/ecommercesales">Ecommerce Sales Pack</a>
<a href="https://yaelkeon.com/klaviyo">How to… Klaviyo</a>
<a href="https://yaelkeon.com/birthday">Birthday Bundle</a> &lt; Black Friday Offer
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Black Friday Boosters

After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts.

Over the past 12 months, I’ve been working to simplify my business tech stack and in this episode I’m going to share what I use now and why. Not just email marketing but I’m taking you on a full behind the scenes of what I use for marketing, lead generation, client management, online course delivery and day to day business functions.

I’m also sharing:
The 7 criteria I used in deciding what stays and what goes
Why all-in-one solutions aren’t all they have cracked up to be
Why you don’t need to have a subscription for everything

Plus my top 2 newest finds.



Resources mentioned (*=affiliate link):

ActiveCampaign* 

TidyCal 

BreezeDoc 

Typeform

Zoom 

ThriveCart* 

ThriveCart Learn* 

Hyvor

Membership.io* (Formerly Searchie)

ConvertBox* 

OmnyStudio 

KeySearch 

Tailwind 

Canva 

Xero 

Quaderno 

Audacity 

Notion 

Scribe 



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts.
Over the past 12 months, I’ve been working to simplify my business tech stack and in this episode I’m going to share what I use now and why. Not just email marketing but I’m taking you on a full behind the scenes of what I use for marketing, lead generation, client management, online course delivery and day to day business functions.
I’m also sharing:
<ul>
<li>The 7 criteria I used in deciding what stays and what goes</li>
<li>Why all-in-one solutions aren’t all they have cracked up to be</li>
<li>Why you don’t need to have a subscription for everything</li>
</ul>
Plus my top 2 newest finds.
 
Resources mentioned (*=affiliate link):
<a href="https://www.activecampaign.com/?_r=87VY5915">ActiveCampaign* </a>
<a href="https://tidycal.com/">TidyCal </a>
<a href="https://breezedoc.com/">BreezeDoc </a>
<a href="https://www.typeform.com/">Typeform</a> 
<a href="https://www.zoom.com/">Zoom </a>
<a href="https://yaelk--checkout.thrivecart.com/thrivecart-standard-account/">ThriveCart* </a>
<a href="https://yaelk--checkout.thrivecart.com/thrivecart-learn-plus/">ThriveCart Learn* </a>
<a href="https://hyvor.com/">Hyvor</a>
<a href="https://membership.io/?fpr=58cet">Membership.io* (Formerly Searchie)</a> 
<a href="https://yaelk--sslcheckout.thrivecart.com/cb-lifetime/595258cb2d05b/">ConvertBox* </a>
<a href="https://yaelk--sslcheckout.thrivecart.com/cb-lifetime/595258cb2d05b/"></a><a href="https://omnystudio.com/features/hosting">OmnyStudio </a>
<a href="https://www.keysearch.co/subscription/membership.php">KeySearch </a>
<a href="https://www.tailwindapp.com/">Tailwind </a>
<a href="https://www.canva.com/">Canva </a>
<a href="https://www.xero.com/">Xero </a>
<a href="https://quaderno.io/">Quaderno </a>
<a href="https://www.audacityteam.org/">Audacity </a>
<a href="https://www.notion.so/">Notion </a>
<a href="https://scribehow.com/">Scribe </a>
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

BTS of My Tech Stack

Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches?

This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy.

I’m sharing my go-to approach that I use quarterly (or whenever I need a boost in bookings) to open up client spots with ease.

Inside this episode, you’ll learn:
Why you don’t need to constantly promote your services
How to send invitation emails without being pushy
The five key elements every client invitation email should include
Why scarcity and clear calls to action are essential
How to manage follow-ups and get bookings fast

Plus, tips on how to maintain momentum between these invitations and keep your subscribers engaged with valuable content.



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches?
This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy.
I’m sharing my go-to approach that I use quarterly (or whenever I need a boost in bookings) to open up client spots with ease.
Inside this episode, you’ll learn:
<ul>
<li>Why you don’t need to constantly promote your services</li>
<li>How to send invitation emails without being pushy</li>
<li>The five key elements every client invitation email should include</li>
<li>Why scarcity and clear calls to action are essential</li>
<li>How to manage follow-ups and get bookings fast</li>
</ul>
Plus, tips on how to maintain momentum between these invitations and keep your subscribers engaged with valuable content.
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Email Marketing Software Update Roundup

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