It’s the time of year when list building should be a big focus.

We're at the start of September, which means things are ramping up. As we transition out of winter sports here in Australia or you are emerging from summer holidays in the northern hemisphere, we are beginning to get stuck back into work. Then add Black Friday, Cyber Monday, and Christmas, plus a busy launch season, growing your list should be a top priority.

Yet many business owners skip this important strategy or leave it to the last minute.

In this episode, I’m sharing the 10 biggest mistakes businesses make when trying to grow their email lists.

You’ll learn:
Why a list growth strategy is crucial to sales success
How to focus your messaging so you actually get sign ups
A range of different strategies you can add to the mix
What to send after the signup

Plus, why you may not need to give up on your lead magnet just yet.

If you know you need to grow your email list or you are struggling to get it moving, this is the episode for you.



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

It’s the time of year when list building should be a big focus.
We're at the start of September, which means things are ramping up. As we transition out of winter sports here in Australia or you are emerging from summer holidays in the northern hemisphere, we are beginning to get stuck back into work. Then add Black Friday, Cyber Monday, and Christmas, plus a busy launch season, growing your list should be a top priority.
Yet many business owners skip this important strategy or leave it to the last minute.
In this episode, I’m sharing the 10 biggest mistakes businesses make when trying to grow their email lists.
You’ll learn:
<ul>
<li>Why a list growth strategy is crucial to sales success</li>
<li>How to focus your messaging so you actually get sign ups</li>
<li>A range of different strategies you can add to the mix</li>
<li>What to send after the signup</li>
</ul>
Plus, why you may not need to give up on your lead magnet just yet.
If you know you need to grow your email list or you are struggling to get it moving, this is the episode for you.
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

Easy Email Marketing with Yael Keon

10 List Building Mistakes

Feeling stuck with your email marketing? Whether it's tech troubles, not knowing what to send, time constraints, or mindset issues, these hurdles can halt your progress. In this episode, I break down the four most common sticking points and share practical solutions to help you move forward.

You’ll Learn:
Why tech doesn’t need to be the enemy
How to find the time to prioritise your email marketing, even with a busy schedule
The mindset shifts you need to embrace to confidently and consistently engage with your subscribers
How to actually get excited about your email marketing so you want to do it

This is a kick up the butt episode with plenty of resources to help you take the action you want.

If you want to get a full month of personalised support & accountability from me, then make sure you join The Email Experience for the month of September for only $7! You’ll get to join up to 4 x group coaching calls, have me check your tech, receive critiques of your copy and cowork with me for a day. Plus more.

Join us at yaelkeon.com/trial



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Feeling stuck with your email marketing? Whether it's tech troubles, not knowing what to send, time constraints, or mindset issues, these hurdles can halt your progress. In this episode, I break down the four most common sticking points and share practical solutions to help you move forward.
You’ll Learn:
<ul>
<li>Why tech doesn’t need to be the enemy</li>
<li>How to find the time to prioritise your email marketing, even with a busy schedule</li>
<li>The mindset shifts you need to embrace to confidently and consistently engage with your subscribers</li>
<li>How to actually get excited about your email marketing so you want to do it</li>
</ul>
This is a kick up the butt episode with plenty of resources to help you take the action you want.
If you want to get a full month of personalised support &amp; accountability from me, then make sure you join The Email Experience for the month of September for only $7! You’ll get to join up to 4 x group coaching calls, have me check your tech, receive critiques of your copy and cowork with me for a day. Plus more.
Join us at <a href="http://yaelkeon.com/trial">yaelkeon.com/trial</a>
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Get Unstuck

The process of planning and creating automations can be incredibly daunting for some. Not only are the tech and integrations to worry about. But you need to write a tonne of emails as well.

Or you may find you have started with the best of intentions but as your business has grown and you have added more and more automations it’s become overwhelming and you aren’t exactly sure who is getting what anymore.

So to simplify things, I’m sharing 10 of favourite tips to help you speed up the creation of your automations and also make the process easier – today AND in the future when you are going back wondering who is getting what.

You’ll learn how to:
Plan out your automations and easily connect one to another
Name and organise your automations so you know exactly what your subscriber is experiencing
Identify which subscribers are worth connecting with more and which are best unsubscribed
Write your emails really quickly
Leverage saved content blocks and conditional content to design your emails fast

This episode goes beyond just the basics and showcases how just a few extra tweeks can make your automations so much more user friendly.

If you want more support with your automations, check out the Ecommerce Automations or Services Automations courses in my shop.

Or if you want me to help get your automations setup, check out my 1-1 consulting packages at yaelkeon.com/work-with-me.

Other resources mentioned in this episode:
Ep 11 Email Automation Explained
Ep 61 Ecommerce Automations
Ep 63 Services Automations
Ep 65 Digital Creators Automations
Ep 77 ChatGPT



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

The process of planning and creating automations can be incredibly daunting for some. Not only are the tech and integrations to worry about. But you need to write a tonne of emails as well.
Or you may find you have started with the best of intentions but as your business has grown and you have added more and more automations it’s become overwhelming and you aren’t exactly sure who is getting what anymore.
So to simplify things, I’m sharing 10 of favourite tips to help you speed up the creation of your automations and also make the process easier – today AND in the future when you are going back wondering who is getting what.
You’ll learn how to:
<ul>
<li>Plan out your automations and easily connect one to another</li>
<li>Name and organise your automations so you know exactly what your subscriber is experiencing</li>
<li>Identify which subscribers are worth connecting with more and which are best unsubscribed</li>
<li>Write your emails really quickly</li>
<li>Leverage saved content blocks and conditional content to design your emails fast</li>
</ul>
This episode goes beyond just the basics and showcases how just a few extra tweeks can make your automations so much more user friendly.
If you want more support with your automations, check out the <a href="https://yaelkeon.com/ecommerceauto">Ecommerce Automations</a> or <a href="https://yaelkeon.com/servicesauto">Services Automations</a> courses in my <a href="https://yaelkeon.com/shop">shop</a>.
Or if you want me to help get your automations setup, check out my 1-1 consulting packages at <a href="http://yaelkeon.com/work-with-me">yaelkeon.com/work-with-me</a>.
Other resources mentioned in this episode:
<ul>
<li>Ep 11 <a href="https://yaelkeon.com/email-automation">Email Automation Explained</a></li>
<li>Ep 61 <a href="https://yaelkeon.com/ecommerce-automations/">Ecommerce Automations</a></li>
<li>Ep 63 <a href="https://yaelkeon.com/streamlined-services-with-automation-episode-63/">Services Automations</a></li>
<li>Ep 65 <a href="https://yaelkeon.com/automation-for-online-businesses-episode-65/">Digital Creators Automations</a></li>
<li>Ep 77 <a href="https://yaelkeon.com/using-chatgpt-for-your-email-marketing-episode-77/">ChatGPT</a></li>
</ul>
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

10 Automation Creation Hacks

Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need!

In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy.

You’ll learn:
How a preferences centre customises the subscriber experience
Why it’s a crucial alternative to unsubscribing
The different types of preferences you can offer
When and where to add preferences links in your emails
How to create and automate your own DIY preferences centre

The bottom line? You’ll be sending the right emails to the right people - based around what they have told you they want. And you can breathe a sigh of relief that you aren’t annoying anyone with content they don’t want.

If you want more tips and ideas on the strategies behind grouping your subscribers, how to get the information and how to setup preferences centres then you’ll love my Super Segmenting course.

You’ll also learn my automation hacks to make it easy to move subscribers into their relevant groups.

PLUS get a full library Tech Tutorials showing how to setup your segments, lists and more inside your email marketing software (Klaviyo, MailerLite, ConvertKit, MailChimp and ActiveCampaign).

What you learn here can not only be used for your campaigns but also in your automations as well. The result? Emails that actively speak to individual subscribers needs.

Learn more at yaelkeon.com/segment



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need!
In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy.
You’ll learn:
<ul>
<li>How a preferences centre customises the subscriber experience</li>
<li>Why it’s a crucial alternative to unsubscribing</li>
<li>The different types of preferences you can offer</li>
<li>When and where to add preferences links in your emails</li>
<li>How to create and automate your own DIY preferences centre</li>
</ul>
The bottom line? You’ll be sending the right emails to the right people - based around what they have told you they want. And you can breathe a sigh of relief that you aren’t annoying anyone with content they don’t want.
If you want more tips and ideas on the strategies behind grouping your subscribers, how to get the information and how to setup preferences centres then you’ll love my Super Segmenting course.
You’ll also learn my automation hacks to make it easy to move subscribers into their relevant groups.
PLUS get a full library Tech Tutorials showing how to setup your segments, lists and more inside your email marketing software (Klaviyo, MailerLite, ConvertKit, MailChimp and ActiveCampaign).
What you learn here can not only be used for your campaigns but also in your automations as well. The result? Emails that actively speak to individual subscribers needs.
Learn more at <a href="http://yaelkeon.com/segment">yaelkeon.com/segment</a>
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Watch the free masterclass: <a href="https://yaelkeon.com/masterclass/">4 Must-have emails for sales success &amp; exactly how to write them in 10 minutes flat</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
</ul>

10 List Building Mistakes

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