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What did social media influence you to buy?

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10 Jul 2024. 80% of consumers in MENAT are influenced to purchase after watching TikTok content, and more than half make unplanned purchases according to a recent report. How are we ‘encouraged’ by these posts? We’re joined by behavioural scientist Dr Darrren Coppin from Sydney and tech journalist Kevin Sebastian
It’s World Youth Skills Day on the 15th July and we discuss the sought-after workplace skills by employers today for fresh graduates with Dr. Racquel Warner, Director of Academic Quality for Heriot-Watt University’s Global College
Dr Leanne Cameron advises on how to cope with a loss of a pet
We meet the lovely 17-year-old teen entrepreneur Sofia Sacoor who’s supporting diabetes patients. And continuing our summer camps roundup, today we’re bringing you to the waters.

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