Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™. Her agency is focused on helping corporations create the perfect balance of crisis management, entrepreneurial insight and proven public relations strategy. In this episode Karla shares how her Anti-PR approach for B2B companies is revolutionizing how businesses drive markets and impact market perception.

 Key Takeaways:

• The importance of finding the truth in your message
• Why PR should be integrated with marketing and sales
• The difference between crisis management and PR
• How to prioritize growth and marketing initiatives during tough times

Quote of the Show (45:00):

“You can be in control and guide public opinion for your business to be able to expand in a safer zone. You can do that. Companies don't know that.” – Karla Jo Helms

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Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Karla Jo Helms:

Company Website: www.jotopr.com

Linkedin: https://www.linkedin.com/company/joto-pr/

KJ's Linkedin: https://www.linkedin.com/in/karlajohelms/

How to get more Disruption/Interruption: 

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Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755  

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD