Martha Montoya is the Founder and Chief Executive Officer at Agtools Inc., a game changing, dynamic, analytic data service that delivers business-critical access to accurate, real-time, market intelligence for over 500 specialty crops and growing.

In this episode, KJ and Martha discuss the unique challenges farmers face, including market volatility and strategic crop planning. Martha explains how AgTools harnesses dynamic analytic data to aid decision-making, pushing for efficiency and sustainability in the agricultural supply chain.

Key Takeaways:

02:54 Understanding the Farmer's Perspective

05:16 Challenges in the Agricultural Supply Chain

07:35 The Role of AgTech in Modern Farming

11:44 The Impact of Consumer Demand

24:31 Revolutionizing Agriculture with Data

28:12 Future of Farming and AgTech

Quote of the Show (18:00):

“You can have all the technology in the world, but if you don't understand the human being making the changes on that farm, it's like hitting a wall." - Martha Montoya

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Ways to connect with Martha Montoya:

LinkedIn: https://www.linkedin.com/in/martha-montoya-483908/

Company Website: http://www.ag.tools   

Company LinkedIn: https://www.linkedin.com/company/agtools/     

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