Lars Helgeson is the author of CRM for Dummies. He works with companies and businesses by helping them combine customer service, sales, marketing, and operations via a cloud-based platform. In this episode, he talks about the significance and impact of the CRM technology in the business world. Lars is the founder of GreenRope, a CRM and marketing automation platform that helps businesses grow and run effectively. 

Key Takeaways:

• How Lars started GreenRope after losing his first business idea to a former business partner
• How GreenRope’s CRM is different from other CRMs in the market today
• What is a complete CRM concept and how can business use it to grow
• Why Lars wrote CRM for Dummies

Quote of the show (38:00)

“I enjoy helping people. I like seeing people succeed. I like seeing if they can leverage our technology or not. I like being able to watch really good ideas and people with good missions grow,”

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Ways to connect with Lars Helgeson:

GreenRope LinkedIn: https://www.linkedin.com/company/greenrope

Lars' Linkedin: https://www.linkedin.com/in/larshelgeson/

Facebook: https://www.facebook.com/GreenRope

Twitter: @larshelgeson

Company Website: http://www.greenrope.com

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