Disruption / InterruptionDisruption / Interruption

Disrupting SaaS Churn: Brenton Grimes Revolutionizes Customer Retention

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Brenton Grimes is Founder and CEO of Reef.ai, a customer revenue platform that helps companies predictably grow revenue with existing customers and fast-tracks net retention reporting. In this episode Brenton and KJ discuss how companies can be proactive in utilizing data and investing in the outlier model to achieve better revenue outcomes.

 Key Takeaways:

  • How to increase customer retention in the SaaS market
  • Common mistakes to avoid when managing your tech customers
  • How to implement the outlier model in the SaaS industry
  • Why subscription models are the future of tech

Quote of the Show (37:00):

“If you feel like you need to drive your business in a different direction, don't wait. Take that first step and the road will open up in front of you.” – Brenton Grimes


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Ways to connect with Brenton Grimes:

LinkedIn: https://www.linkedin.com/in/brentgrimes/

Company Website: https://www.reef.ai/

Company LinkedIn: https://www.linkedin.com/company/reef-ai/


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