Tim Hillison is the Founder & CMO of Entry Point 1, a company helping ambitious CEOs and technology founders jumpstart their marketing revenue programs, expand customer awareness, and win market share. In this episode, KJ and Tim discuss the key elements of modern go-to-market (GTM) strategies, the importance of understanding your target audience, and the evolving concept of product-market fit, now defined through the three Ps: problem market fit, product market fit, and platform market fit. The discussion emphasizes the necessity of cohesive teamwork across various departments, the transformation of marketing from a cost center to a critical revenue partner, and the significant role of brand and storytelling in today’s noisy market.

Key Takeaways:

02:16 Debunking Marketing Misconceptions

03:21 The Fundamentals of Disruptive Innovation

06:59 The Importance of Brand and Customer Behavior

16:48 The Three P's of Product Market Fit

26:09 The Role of Marketing in GTM

Quote of the Show (26:00):

"Marketing is a social science, not a physical science. We're dealing with people. As we know, customer behavior has changed." - Tim Hillison

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Ways to connect with Tim Hillison:

LinkedIn: https://www.linkedin.com/in/timhillison/

Company Website: https://www.entrypoint1.com/

Company LinkedIn: https://www.linkedin.com/company/entrypoint1/      

Free GTM Assessment: https://www.entrypoint1.com/gtmassessment

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