Disruption / InterruptionDisruption / Interruption

Disrupting MarTech Data Analysis in eCommerce: Lee Roquet’s Data-Driven Agency Revolution

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Disruption / Interruption

When did you say ”THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo. Every week KJ interviews professionals who are disruptin 
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Lee Roquet is the Chief Executive Officer at Finch, an e-commerce marketing company that empowers e-commerce enterprises with data-driven, omnichannel strategies that drive revenue growth and chart a course toward greater profitability. In this episode, KJ and Lee delve into the necessity of data centralization, narrative control in storytelling to clients, and the accountability between agencies and customers. Lee also touches on the challenges and saturation in the agency space, advocating for transparency, expectation management, and leveraging AI for creative and strategic advantages. 

 

Key Takeaways:

01:48 A Spotlight on E-Commerce Innovation

03:03 The Power of Data and AI in Transforming E-Commerce

09:48 Centralizing Data for Strategic Insights

21:19 The Evolution of Agency Roles in the AI Era

31:45 Maximizing Human Connection in a Digital Age

 

Quote of the Show (21:00):

"The last thing I always try to do is simplify, take out friction for the customer and employee experience. I want less systems, honestly." – Lee Roquet

 

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Ways to connect with Lee Roquet:

LinkedIn: https://www.linkedin.com/in/leeroquet  

Company Website: https://www.finch.com

Company LinkedIn: https://www.linkedin.com/company/finch-ecomm-agency/

 

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Disruption / Interruption

When did you say ”THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo. Every  
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