Emily Steele is the Co-Founder and CEO of Hummingbirds, a self-service platform connecting brands to hyper-local creators & influencers. In this episode, KJ and Emily explore the power of authentic connections and the importance of understanding the types of creators brands should engage with. Tune in for insights on the evolution of the creator economy, the nuances of influencer marketing, and the potential for this model to expand beyond consumer packaged goods to sectors like tourism and small business.

Key Takeaways:

07:22 Understanding Influencers vs. Creators

10:31 The Rise of Local Creators

17:53 The Game is Rigged: Media and PR Strategies

18:52 Expanding Beyond B2C: Local Creators and CPG Brands

21:04 B2B Opportunities and Challenges

Quote of the Show (16:00):

"Authentic connections can create so many opportunities." - Emily Steele

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Ways to connect with Emily Steele:

LinkedIn: https://www.linkedin.com/in/emilysteele12

Company Website: https://www.hummingbirds.com/ 

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