David Ackert is the Founder and CEO of PipelinePlus, a sales acceleration company that enhances the BD performance of professional services firms through coaching and technology. In this episode David and KJ discuss why traditional CRMs are failing to meet the business needs of the service industry and the importance of developing loyal relationships over focusing on transactions.

 Key Takeaways:

• How to cultivate loyal relationships in the digital age
• Common challenges of businesses taking on new CRMs
• How to create a shortlist of meaningful relationships
• Why solopreneurs can benefit from CRM tools

Quote of the Show (34:00):

"We have to get away from being transactions with each other. Having a short list of relationships that matter is going to be even more valuable than more transactional relationships that you would have on the periphery." – David Ackert

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Ways to connect with David Ackert:

LinkedIn: https://www.linkedin.com/in/davidackert/

Twitter: https://twitter.com/DavidAckert

Company Website: http://www.pipelineplus.com

Company LinkedIn: https://www.linkedin.com/company/pipelineplus-poweredbyackert/

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