Welcome back to Part 2 of Digital Marketing RoWhy's budget planning series!

Shannon Allen and Krystal Vivian continue their deep dive into the biggest trends reshaping digital marketing in 2026 and what they mean for your budget.

If you've been hearing buzzwords like AI search, connected TV, and content optimization but aren't sure how they actually impact your bottom line, this episode cuts through the noise. Shannon and Krystal explore how consumer behavior is fundamentally changing the way people find and research businesses, why certain marketing channels are becoming more critical while others are evolving, and what it really takes to build an integrated strategy that follows your customers wherever they are.

They also tackle the real question every business owner should be asking: how do you actually measure success and calculate ROI in this new landscape?

Whether you're rethinking your entire marketing approach or just trying to figure out where to invest next, this episode will help you separate what's actually worth your time and money from what's just hype. Listen for straight talk, real examples, and the strategic thinking you need to make 2026 your best year yet.

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