Join Shannon Allen and Krystal Vivian as they dive into everything you need to know about finishing the year strong and setting yourself up for success in 2026.

If you're in the thick of budget planning season (or avoiding it), this conversation is packed with real talk about the shifts happening in digital marketing, why so many businesses are getting their budget allocation wrong, and how to actually tie your marketing dollars back to revenue.

Shannon and Krystal discuss the power of an integrated digital strategy, the importance of following the consumer journey instead of chasing every shiny new trend, and why your marketing agency should be asking you tough questions about conversion rates and profitability.

Whether you're a business owner trying to figure out where to invest your marketing budget or you're just tired of throwing money at campaigns without knowing what's working, this episode gives you a practical framework for making smarter decisions. This is Part 1 of a two-part series — look out for Part 2 on Oct. 23.

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