Digital Marketing ROWhy?Netflix spent over a decade telling the world it would never run ads. Then it did — and in less than three years, 190 million people a month are watching them.
In this episode, Shannon and Krystal break down how Netflix made the shift, who's actually watching on the ad-supported tier, and what that audience means for local businesses looking to add another layer to their CTV strategy. They also walk through what it actually costs to advertise on Netflix in 2026, how FDS is making it accessible for local businesses, and where the platform is headed with targeting and ad technology.
If Netflix has been on your radar, this episode gives you the full picture before CPMs go up.
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Digital Marketing ROWhy?
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