We're halfway through 2026. Gas prices jumped 76%, inflation hit its highest rate since May 2023, and consumer spending is splitting in half — with lower and middle-income households pulling back while the top 40% keeps spending.

In this mid-year check-in, Shannon and Krystal walk through what's actually happened in the first six months and what it means for your marketing strategy. They cover the economy, what's shifting in key industries like auto and credit unions, where digital advertising is still growing, and what business owners need to plan for in the second half of the year.

They also address a critical point: what to do with your budget when everything feels uncertain, why cutting might be the wrong move, and how retention becomes your leverage when new business gets harder.

If you've been waiting to see how the year plays out, this conversation gives you the data to make decisions for the rest of 2026.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn