Register for the Build Show Live event in Austin, Texas, November 7-9. Use the code BTA for 25% off your tickets: https://trybta.com/BUILD

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP178 

Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanmarketing 

“Half the money I spend on advertising is wasted. The trouble is I don't know which half.”

Ever heard that saying?

That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it’s still kinda true. At least it is for many contractors.

Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.

The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.

So, today we’re going to talk about Allan’s 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.