To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP178



Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanmarketing



“Half the money I spend on advertising is wasted. The trouble is I don't know which half.”



Ever heard that saying?



That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it’s still kinda true. At least it is for many contractors.



Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.



The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.



So, today we’re going to talk about Allan’s 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.

To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP178">https://trybta.com/PCEP178</a> 
 
Get Allan Dib's new book, Lean Marketing, here: <a href="https://leanmarketing.com/books/leanmarketing">https://leanmarketing.com/books/leanmarketing</a> 
 
“Half the money I spend on advertising is wasted. The trouble is I don't know which half.”
 
Ever heard that saying?
 
That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it’s still kinda true. At least it is for many contractors.
 
Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.
 
The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.
 
So, today we’re going to talk about Allan’s 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.

Breakthrough Academy presents Contractor Evolution.

In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.

If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place.

Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Breakthrough Academy presents Contractor Evolution.
In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.
If you&rsquo;re here to learn what it takes to scale up, work less, and increase profitability, you&rsquo;ve come to the right place.
Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Contractor Evolution

178. Make More Money with Less Marketing - Allan Dib

Learn how to hire for profit growth with this free download: https://trybta.com/DLEP191 

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP191 

Learn more about Greg and Simple Numbers here: https://www.simplenumberscri.com/ 

We're gonna make an educated guess and say you didn’t get into business because you love accounting.

So when it comes to financial management—budgeting, forecasting, and tracking the right metrics for success—you’d be forgiven for getting a little lost in the jargon and differing opinions on the “right” way to do things.

Our guest on the show today is Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits!

Greg's approach to financial controls and profitability is refreshingly simple and easy to understand. He distills the confusing world of accounting into incredibly simple metrics and lays out the core areas of business you need to focus on.

If you’re looking for a simple explanation of which numbers you should care about and how to optimize them for business growth, consider this episode your starting point.

Episode highlights:


Understand why gross margin is your TRUE top line and why revenue is one of the most meaningless metrics to care about in business, according to Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits!


Hear Greg’s thoughts on why your income tax paid is actually one of the best KPIs to optimize


Learn the only two ways to boost labor productivity and get out of the profitability black hole between $1MM and $5MM

00:00-Intro

01:52-Why are finances so hard to understand?

14:49-About the Four Keys

21:30-How should people use and think about the Four Keys?

28:44-Owner's Salary

36:56-Profit

50:52-Labor Productivity

1:02:23-Habits and mindsets

 

 

 

Learn how to hire for profit growth with this free download: <a href="https://trybta.com/DLEP191">https://trybta.com/DLEP191</a>&nbsp;
To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP191">https://trybta.com/PCEP191</a>&nbsp;
Learn more about Greg and Simple Numbers here: <a href="https://www.simplenumberscri.com/">https://www.simplenumberscri.com/</a>&nbsp;
We're gonna make an educated guess and say you didn&rsquo;t get into business because you love accounting.
So when it comes to financial management&mdash;budgeting, forecasting, and tracking the right metrics for success&mdash;you&rsquo;d be forgiven for getting a little lost in the jargon and differing opinions on the &ldquo;right&rdquo; way to do things.
Our guest on the show today is Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits!
Greg's approach to financial controls and profitability is refreshingly simple and easy to understand. He distills the confusing world of accounting into incredibly simple metrics and lays out the core areas of business you need to focus on.
If you&rsquo;re looking for a simple explanation of which numbers you should care about and how to optimize them for business growth, consider this episode your starting point.
Episode highlights:
<ul>
<li dir="ltr" aria-level="1">
Understand why gross margin is your TRUE top line and why revenue is one of the most meaningless metrics to care about in business, according to Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits!
</li>
<li dir="ltr" aria-level="1">
Hear Greg&rsquo;s thoughts on why your income tax paid is actually one of the best KPIs to optimize
</li>
<li dir="ltr" aria-level="1">
Learn the only two ways to boost labor productivity and get out of the profitability black hole between $1MM and $5MM
</li>
</ul>
00:00-Intro
01:52-Why are finances so hard to understand?
14:49-About the Four Keys
21:30-How should people use and think about the Four Keys?
28:44-Owner's Salary
36:56-Profit
50:52-Labor Productivity
1:02:23-Habits and mindsets
&nbsp;
&nbsp;
&nbsp;

191. Simple Numbers for Contractor Growth - Greg Crabtree

Grab a free summary of Joey's book, Never Lose an Employee Again, here: https://trybta.com/DLEP190

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP190

Learn more about Joey and his work here: https://joeycoleman.com/

It sucks to lose good people. 

Especially when it feels like you did everything you could to keep them, short of a 7-figure salary and 6 months vacation. 🤦

But, according to my guest today, world-renowned speaker, consultant, and bestselling author of Never Lose an Employee Again Joey Coleman, there’s probably a lot of crucial onboarding steps you’re missing with your new team members.

Today’s conversation is about more than employee retention. We’re diving into the world of employee experience, and how getting it right can save you tons of time, money and headaches by lowering turnover and building a killer culture.

Episode highlights:
- Get an inside look at Joey Coleman’s framework for building killer employee experiences, as outlined in his bestselling book Never Lose an Employee Again.
- Learn about the importance of the first 100 days of an employee’s time with your company, and how to optimize their experience for long-term retention.
- Get tips on designing organizations that allow high performers to grow into careers, rather than feel like they’re in a “dead end job.”

00:00-Intro
01:29-The true cost of turnover
04:45-Why people quit after just a few months
13:51-Why proper onboarding is essential (even though it's a lot of work)
21:25-The goal of an onboarding system: The 4 R's
32:57-How to optimize the first day on the job
43:24-The importance of the First 100 Days
47:23-How to create career paths that keep A-players around
58:42-Connect with Joey

Grab a free summary of Joey's book, Never Lose an Employee Again, here: <a href="https://trybta.com/DLEP190">https://trybta.com/DLEP190</a> 
To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP190">https://trybta.com/PCEP190</a>  
Learn more about Joey and his work here: <a href="https://joeycoleman.com/">https://joeycoleman.com/</a> 
It sucks to lose good people. 
Especially when it feels like you did everything you could to keep them, short of a 7-figure salary and 6 months vacation. 🤦
But, according to my guest today, world-renowned speaker, consultant, and bestselling author of Never Lose an Employee Again Joey Coleman, there’s probably a lot of crucial onboarding steps you’re missing with your new team members.
Today’s conversation is about more than employee retention. We’re diving into the world of employee experience, and how getting it right can save you tons of time, money and headaches by lowering turnover and building a killer culture.
Episode highlights: - Get an inside look at Joey Coleman’s framework for building killer employee experiences, as outlined in his bestselling book Never Lose an Employee Again. - Learn about the importance of the first 100 days of an employee’s time with your company, and how to optimize their experience for long-term retention. - Get tips on designing organizations that allow high performers to grow into careers, rather than feel like they’re in a “dead end job.”
00:00-Intro 01:29-The true cost of turnover 04:45-Why people quit after just a few months 13:51-Why proper onboarding is essential (even though it's a lot of work) 21:25-The goal of an onboarding system: The 4 R's 32:57-How to optimize the first day on the job 43:24-The importance of the First 100 Days 47:23-How to create career paths that keep A-players around 58:42-Connect with Joey

190. Never Lose an Employee Again - Joey Coleman

Grab your copy of our IMPLEMENT framework here: https://trybta.com/DLEP189

 

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP189  

 

The end of the year is approaching, and that means it’s “hope season” for a lot of contractors.

 

Your implementation goals are big. You’ve got tech stack upgrades, brand refreshes, and shiny new internal processes on the brain.

 

But, let’s be real:

 

If you look back at past years—and all the projects you had planned—how many of them did you actually get across the finish line?

 

The graveyard of good ideas not implemented for most entrepreneurs is vast.

 

So how do you break the cycle and actually get sh*t done in 2025?

 

This episode is a 9-part roadmap that will help you sharpen your implementation skills and turn your great ideas into fully implemented systems.

 

Episode highlights:
- Learn Benji’s nine part framework for successfully implementing projects—from tech stack upgrades to business systems to SOPs.
- Understand why implementation is so difficult, and how to sharpen your skills as a business owner to get more done in 2025.
- Get fired up and ready to crush your implementation goals next year.

 

00:00-Intro
02:15-Pick The Right Things To Implement
04:33-Define Your Outcomes
06:34-Don’t Reinvent the Wheel
07:34-Make Foolproof Project Plans
09:04-Delegate, Don’t Dump
12:29-Find Your Milestones and Celebrate Them
13:29-Don't Forget the Change Management Part
15:57-Audit (is what we implemented working?)
17:12-Give People Breaks

Grab your copy of our IMPLEMENT framework here:&nbsp;<a href="https://trybta.com/DLEP189">https://trybta.com/DLEP189</a>
&nbsp;
To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP189">https://trybta.com/PCEP189</a>&nbsp;&nbsp;
&nbsp;
The end of the year is approaching, and that means it&rsquo;s &ldquo;hope season&rdquo; for a lot of contractors.
&nbsp;
Your implementation goals are big. You&rsquo;ve got tech stack upgrades, brand refreshes, and shiny new internal processes on the brain.
&nbsp;
But, let&rsquo;s be real:
&nbsp;
If you look back at past years&mdash;and all the projects you had planned&mdash;how many of them did you actually get across the finish line?
&nbsp;
The graveyard of good ideas not implemented for most entrepreneurs is vast.
&nbsp;
So how do you break the cycle and actually get sh*t done in 2025?
&nbsp;
This episode is a 9-part roadmap that will help you sharpen your implementation skills and turn your great ideas into fully implemented systems.
&nbsp;
Episode highlights: - Learn Benji&rsquo;s nine part framework for successfully implementing projects&mdash;from tech stack upgrades to business systems to SOPs. - Understand why implementation is so difficult, and how to sharpen your skills as a business owner to get more done in 2025. - Get fired up and ready to crush your implementation goals next year.
&nbsp;
00:00-Intro 02:15-Pick The Right Things To Implement 04:33-Define Your Outcomes 06:34-Don&rsquo;t Reinvent the Wheel 07:34-Make Foolproof Project Plans 09:04-Delegate, Don&rsquo;t Dump 12:29-Find Your Milestones and Celebrate Them 13:29-Don't Forget the Change Management Part 15:57-Audit (is what we implemented working?) 17:12-Give People Breaks

178. Make More Money with Less Marketing - Allan Dib

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