To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP178



Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanmarketing



“Half the money I spend on advertising is wasted. The trouble is I don't know which half.”



Ever heard that saying?



That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it’s still kinda true. At least it is for many contractors.



Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.



The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.



So, today we’re going to talk about Allan’s 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.

To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP178">https://trybta.com/PCEP178</a> 
 
Get Allan Dib's new book, Lean Marketing, here: <a href="https://leanmarketing.com/books/leanmarketing">https://leanmarketing.com/books/leanmarketing</a> 
 
“Half the money I spend on advertising is wasted. The trouble is I don't know which half.”
 
Ever heard that saying?
 
That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it’s still kinda true. At least it is for many contractors.
 
Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.
 
The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.
 
So, today we’re going to talk about Allan’s 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.

Breakthrough Academy presents Contractor Evolution.

In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.

If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place.

Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Breakthrough Academy presents Contractor Evolution.
In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.
If you&rsquo;re here to learn what it takes to scale up, work less, and increase profitability, you&rsquo;ve come to the right place.
Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Contractor Evolution

178. Make More Money with Less Marketing - Allan Dib

Register for the Contractor Growth Method Web Class on November 20th, spaces are limited: https://trybta.com/CGM-CE



To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP185



How did Plus Construction owner and Breakthrough Academy Member Charlie Bethell go from endless callbacks, cash crunches and frustration to selling and building 500 decks a year?



Systemizing and optimizing. And a lot of it.



Today, Charlie’s on the show to talk about his digital marketing strategies, which bring in 60% of the businesses annual leads, and the massive changes he made to his sales-to-production handoff.



In other words, we’re diving into the secrets of a high-volume contractor.



Episode highlights:
- Learn the strategies and tactics Charlie Bethell uses to get 60% of his leads from digital marketing initiatives.
- Find out which implementation items Charlie used to vastly improve his sales-to-production handoff, resulting in higher customer satisfaction, better team morale and more profitable jobs.
- Hear how Charlie hit his BHAG five years early and what he learned in the process.

Register for the Contractor Growth Method Web Class on November 20th, spaces are limited: <a href="https://trybta.com/CGM-CE">https://trybta.com/CGM-CE</a>
 
To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP185">https://trybta.com/PCEP185</a>  
 
How did Plus Construction owner and Breakthrough Academy Member Charlie Bethell go from endless callbacks, cash crunches and frustration to selling and building 500 decks a year?
 
Systemizing and optimizing. And a lot of it.
 
Today, Charlie’s on the show to talk about his digital marketing strategies, which bring in 60% of the businesses annual leads, and the massive changes he made to his sales-to-production handoff.
 
In other words, we’re diving into the secrets of a high-volume contractor.
 
Episode highlights: - Learn the strategies and tactics Charlie Bethell uses to get 60% of his leads from digital marketing initiatives. - Find out which implementation items Charlie used to vastly improve his sales-to-production handoff, resulting in higher customer satisfaction, better team morale and more profitable jobs. - Hear how Charlie hit his BHAG five years early and what he learned in the process.

185. Is Your Sales to Production Handoff Killing You? - Charlie Bethell

Grab your free copy of the Four Numbers Exercise to help you 10x your wealth attraction: https://trybta.com/DLEP184



Register for the Contractor Growth Method Web Class on November 20th, spaces are limited: https://trybta.com/CGM-CE



To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP184



Learn more about Brian here: https://www.thewealthycontractor.com/



Running a highly profitable contracting business has two sides of the coin.



You need the profitability skill sets: budgeting, job costing, pricing strategies, accounting best practices, and so on.



We’ve discussed these plenty on the show.



The other thing you need is the “profitability mindset.” 



This has very little to do with spreadsheets and bookkeeping and everything to do with your attitude towards money, your belief and self-worth, and your ability to practice what our guest on the show today calls wealth attraction.



Brian Kaskavalciyan, aka The Wealthy Contractor, is back on the show for the second time to talk about how to clarify your why, get control of your mind and develop the sense of deserving that so many contractors are missing.

Grab your free copy of the Four Numbers Exercise to help you 10x your wealth attraction: <a href="https://trybta.com/DLEP184">https://trybta.com/DLEP184</a> 
 
Register for the Contractor Growth Method Web Class on November 20th, spaces are limited: <a href="https://trybta.com/CGM-CE">https://trybta.com/CGM-CE</a>
 
To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP184">https://trybta.com/PCEP184</a> 
 
Learn more about Brian here: <a href="https://www.thewealthycontractor.com/">https://www.thewealthycontractor.com/</a> 
 
Running a highly profitable contracting business has two sides of the coin.
 
You need the profitability skill sets: budgeting, job costing, pricing strategies, accounting best practices, and so on.
 
We’ve discussed these plenty on the show.
 
The other thing you need is the “profitability mindset.” 
 
This has very little to do with spreadsheets and bookkeeping and everything to do with your attitude towards money, your belief and self-worth, and your ability to practice what our guest on the show today calls wealth attraction.
 
Brian Kaskavalciyan, aka The Wealthy Contractor, is back on the show for the second time to talk about how to clarify your why, get control of your mind and develop the sense of deserving that so many contractors are missing.

184. The Profitability Mindset of Wealthy Contractors - Brian Kaskavalciyan

Register for the Contractor Growth Method Web Class on November 20th, spaces are limited: https://trybta.com/CGM-CE



To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP183



To get the your copy of the Freedom From Fear eBook, click here: https://sparkingsuccess.net/fgfff/



Here’s a question you’ve probably pondered before.



Do your technicians, laborers, and field staff excel at customer service?



Do they know how to build rapport? De-escalate an angry customer? Can they upsell and bring in more revenue for the company?



The fact is, whether you like it or not, your reputation, and the success of your business, depends on the people you have out on the front lines.



Our guest on the show today is Mark Matteson. He’s a personal development speaker and author of 6 books, including his best-seller Freedom From Fear.



Before the big stages, though, Mark spent the first half of his career in the field as an HVAC tech and salesperson. He translated those formative years into a customer service excellence curriculum he teaches to many of the biggest HVAC companies on the continent. 



And today he’s going to teach us how to get our whole team aligned around providing exceptional customer service at every stage of the buyer journey.

Episode Highlights:
Hear from Mark Matteson, HVAC tech and sales rep turned personal development speaker and best-selling author of Freedom From Fear, about the importance of embedding customer service excellence into every part of your business.
Get a walkthrough of the customer service excellence curriculum Mark teaches to many of the biggest HVAC companies in North America.
Learn how to recognize and let go of the fears holding you back in business and in life.

Register for the Contractor Growth Method Web Class on November 20th, spaces are limited: <a href="https://trybta.com/CGM-CE">https://trybta.com/CGM-CE</a>
 
To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP183">https://trybta.com/PCEP183</a> 
 
To get the your copy of the Freedom From Fear eBook, click here: <a href="https://sparkingsuccess.net/fgfff/">https://sparkingsuccess.net/fgfff/</a>  
 
Here’s a question you’ve probably pondered before.
 
Do your technicians, laborers, and field staff excel at customer service?
 
Do they know how to build rapport? De-escalate an angry customer? Can they upsell and bring in more revenue for the company?
 
The fact is, whether you like it or not, your reputation, and the success of your business, depends on the people you have out on the front lines.
 
Our guest on the show today is Mark Matteson. He’s a personal development speaker and author of 6 books, including his best-seller Freedom From Fear.
 
Before the big stages, though, Mark spent the first half of his career in the field as an HVAC tech and salesperson. He translated those formative years into a customer service excellence curriculum he teaches to many of the biggest HVAC companies on the continent. 
 
And today he’s going to teach us how to get our whole team aligned around providing exceptional customer service at every stage of the buyer journey.
Episode Highlights:
<ul>
<li>Hear from Mark Matteson, HVAC tech and sales rep turned personal development speaker and best-selling author of Freedom From Fear, about the importance of embedding customer service excellence into every part of your business.</li>
<li>Get a walkthrough of the customer service excellence curriculum Mark teaches to many of the biggest HVAC companies in North America.</li>
<li>Learn how to recognize and let go of the fears holding you back in business and in life.</li>
</ul>

178. Make More Money with Less Marketing - Allan Dib

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