Register for the Build Show Live event in Austin, Texas, November 7-9. Use the code BTA for 25% off your tickets: https://trybta.com/BUILD



To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP178



Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanmarketing



“Half the money I spend on advertising is wasted. The trouble is I don't know which half.”



Ever heard that saying?



That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it’s still kinda true. At least it is for many contractors.



Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.



The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.



So, today we’re going to talk about Allan’s 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.

Register for the Build Show Live event in Austin, Texas, November 7-9. Use the code BTA for 25% off your tickets: <a href="https://trybta.com/BUILD">https://trybta.com/BUILD</a>
 
To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP178">https://trybta.com/PCEP178</a> 
 
Get Allan Dib's new book, Lean Marketing, here: <a href="https://leanmarketing.com/books/leanmarketing">https://leanmarketing.com/books/leanmarketing</a> 
 
“Half the money I spend on advertising is wasted. The trouble is I don't know which half.”
 
Ever heard that saying?
 
That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it’s still kinda true. At least it is for many contractors.
 
Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.
 
The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.
 
So, today we’re going to talk about Allan’s 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.

Breakthrough Academy presents Contractor Evolution.

In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.

If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place.

Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Breakthrough Academy presents Contractor Evolution.
In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.
If you&rsquo;re here to learn what it takes to scale up, work less, and increase profitability, you&rsquo;ve come to the right place.
Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Advertisement