In the age of “it pays to be creative” how do you create content that helps people choose you? How do you create this sort of content and what should it look like?

In this live coaching session I work with Renee Joblin who owns Joblin Engineering with her husband (the engineer). ( check it out if you’re listening near Rolleston in Canterbury NZ. 

This small but awesome firm’s focus is being the most convenient for their often rural, and very time constrained customers. As they say “We’re here to help look after your machinery and equipment, whether it’s repairing, rebuilding, or creating you something new. We’re all about saving you stress, time and cost-per-use money. “

They also have a few of their own bespoke designs they’d like to promote further 

I personally think ALL businesses are interesting, but it is fair to say in social media, it feels easier to sell a pretty cake with a great image, than a great weld. 

Renee is not afraid to use humour, and is really good at building engagement with her witty reels, images and comments. But what she’s missing is that next step and making it all a bit more about getting clients.

Today we walk through how to build out her content so it includes these areas, and make it as easy and sustainable to do as possible. 

In this episode we cover:

•  What Renee is already doing well
• What she needs to focus on now
• How to use evergreen content to make her content simpler
• Why autolists can help her
• What she needs to do to get more conversions on her content
• What she needs to do after that’s all up and running. 

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