Get more sales from your sales page

Today, we’re diving into a topic that can feel a little intimidating, even for the most experienced business owners—sales pages. If the idea of writing one makes you break out in a cold sweat, you’re not alone.  Many of us associate sales pages with pushy, over-the-top tactics, but the truth is, w…

Why I'm Digging In Deep To Substack

Shifting from LinkedIn to Substack: Why I’m Making the MoveI’ve been rethinking where I put my energy when it comes to content creation. For a long time, LinkedIn has been a big part of my strategy—it’s been great for visibility and engagement. But over time, I’ve started to feel like it’s not the …

Marketing psychology: Hitting them where they care with audience schemas

Ever put a marketing message out there, sure it was going to hit the mark, only to have it completely flop? You know your customer needs what you offer, but they’re just not getting it. That might be because your message isn’t landing in a way they understand. This episode is all about audience sc…

Getting Sales from an Email Sequence with Tiffany Bartlett

We sit down with Tiffany Bartlett, an email marketing specialist, or as she likes ot say, a "Welcome Sequence Scientist." Tiffany shares her journey from the science field to mastering email marketing strategies for service-based businesses. We explore why first impressions in email marketing matte…

Breaking Through The Content Paralysis Block - Simple Steps to Get Unstuck

Ever sat staring at a blank screen, knowing you need to create content but feeling completely stuck? Content paralysis is real, and it can feel overwhelming when you’re unsure how to begin. But here’s the good news: you don’t need perfect content—you just need to start. In this episode, we tackle …

The IKEA Effect – How to Use It to Boost Customer Loyalty

Ever wondered why that tricky IKEA bookshelf you built has a special place in your heart? Or why people rave about their HelloFresh meals? That’s the IKEA effect in action—valuing something more because you helped create it. In this episode, I dive into the fascinating psychology of the IKEA effec…

Confident Content: What Lifestyle is Your Marketing Growing For You?

Do you ever stop to think about the lifestyle your business is carving out for you? Is it the one you dreamed of when you first started, or has it taken on a life of its own? This episode is all about aligning your marketing efforts not just with your business goals, but with the very life you want…

Evergreen Content: Should You, Would You and Will You?

There was a time when I thought evergreen content was lazy, and the worse option for small business owners. Now I teach it because I know it not only makes content marketing more manageable, but also increases leads.  Are you tired of the relentless content creation treadmill? Ever wonder if there…

Confident Content: How To Tell a Business Story (Part Two)

Storytelling in  business can be very simple, or a little more complex. The key is to really understand WHY you are telling the story, and what the expected takeaway will be for your ideal audience.  This means being selective with what you talk about, and why. The wrong stories can attract the wr…

Confident Content: How To Tell a Business Story

I love a good story. Best thing I ever did for my business was start prioritizing fiction in my reading to give my brain breaks for work thoughts.  I love a pretend good story, but I especially love a enticing real story with real people doing real things.  Storytelling is such an overused term i…