Confident Content: What Lifestyle is Your Marketing Growing For You?

Do you ever stop to think about the lifestyle your business is carving out for you? Is it the one you dreamed of when you first started, or has it taken on a life of its own? This episode is all about aligning your marketing efforts not just with your business goals, but with the very life you want…

Evergreen Content: Should You, Would You and Will You?

There was a time when I thought evergreen content was lazy, and the worse option for small business owners. Now I teach it because I know it not only makes content marketing more manageable, but also increases leads.  Are you tired of the relentless content creation treadmill? Ever wonder if there…

Confident Content: How To Tell a Business Story (Part Two)

Storytelling in  business can be very simple, or a little more complex. The key is to really understand WHY you are telling the story, and what the expected takeaway will be for your ideal audience.  This means being selective with what you talk about, and why. The wrong stories can attract the wr…

Confident Content: How To Tell a Business Story

I love a good story. Best thing I ever did for my business was start prioritizing fiction in my reading to give my brain breaks for work thoughts.  I love a pretend good story, but I especially love a enticing real story with real people doing real things.  Storytelling is such an overused term i…

Confident Content: How To Build Your E-mail List

Want to have a super effective marketing strategy? Make sure it includes email. If you’re not getting enough sales and you are avoiding emailing your list - you’re missing out on growth right now.  But what happens if you don’t have a list? Or if it’s tiny? How do you grow it? In this episode we …

Confident Content: What Happens When You Give Your Psychographic Profile To ChatGPT (Part 4)

One of my favorite parts of having a detailed psychometric profile is being able to load it up into chatGPT, and then asking it to help me work out what type of content marketing I can do.  Yes, some of it is not the best. Yes I’ll always rewrite the content it produces.  But getting it to genera…

Confident Content: Psychographic Profiling (Part 3) - Where To Get The Infomation

Having a super robust psychographic profile of your ideal customer (you may need one per offer, or a few for your business over all) can help you better create content, decide where to spend your marketing time and energy, and develop further products and services that you know they will love (maki…

Confident Content: What We're Looking At When We Use Psychographics in Marketing (Part 2)

What are the common personality traits of your ideal customer? And what values do they hold that make buying from you such a great fit? This is part two of a series on using Psychographics to determine your ideal audience. We’re going to talk about how to choose the right ones in part three, but t…

Confident Content: What We're Looking At When We Use Psychographics in Marketing (Part 1)

This topic was decided upon after I got myself into a wee argument with an anonymous account on Tiktok. I’ve been creating some content around thriving during the recession as a small business owner and this person made the comment that “all anyone needs to do is focus on selling to Boomers” Well…

Confident Content: Building Business Success with Virtual Assistant Help - with Sarah Greener

If you’re a business owner with big dreams, at some point you’re going to need more help than just you to reach them.  Using outsourced help can feel scary initially as it’s all about investing in something and someone else who will have control over areas you’ve always run But this gives you mor…