Confident Content: How To Build Your E-mail List

Want to have a super effective marketing strategy? Make sure it includes email. If you’re not getting enough sales and you are avoiding emailing your list - you’re missing out on growth right now.

But what happens if you don’t have a list? Or if it’s tiny? How do you grow it?

In this episode we walk through the steps you need to get your email marketing started up and sorted.

My name is Rachel Klaver, and I care about your marketing. I’m a content marketing strategist and coach who is big on email marketing and using it to build a community. Most of my work comes from people who’ve been on my email list first - and they come in keen, and ready to buy.

In this episode we go back to basics covering what to do if you are just getting started with your email marketing. I share what I’ve found to work best, not only for me, but also for some of my strategy and content marketing coaching clients.

If you work with me, you’ve got to do email. So consider this your very own content marketing lesson to help you get started with email marketing

In this episode we cover:

What you need to do before starting an email list
Why I recommend lead magnets
What type of lead magnet you should use
What you need in terms of email platforms
How to optimise your signup forms
How to get people to FIND your sign up forms
What you can use to promote your lead generation
What types of lead generation and marketing I don’t recommend for email list building