There was a time when I thought evergreen content was lazy, and the worse option for small business owners. Now I teach it because I know it not only makes content marketing more manageable, but also increases leads. 

Are you tired of the relentless content creation treadmill? Ever wonder if there’s a better way to keep your marketing engine running without chaining yourself to your desk? Enter my not so secret weapon:: evergreen content.

Today, we're exploring the ins and outs of evergreen content—your secret weapon for consistent sales and a relaxed marketing schedule.

In this episode, we dive into:
The compelling reasons to adopt evergreen content
The hidden risks of going all-in on evergreen
Strategies to balance evergreen with the fresh stuff
Smart ways to leverage evergreen content during your off times
Tips for keeping your evergreen content fresh and effective

Join me as we work through how to make your content work smarter, not harder, and how to strategically use evergreen content to free up your time while keeping your audience engaged. Let’s get your content to stick around, —long after it’s posted. 

Because really - is there ANYTHING more satisfying than not being online AND still getting those leads from your content?

I think not!



Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

There was a time when I thought evergreen content was lazy, and the worse option for small business owners. Now I teach it because I know it not only makes content marketing more manageable, but also increases leads. 
Are you tired of the relentless content creation treadmill? Ever wonder if there’s a better way to keep your marketing engine running without chaining yourself to your desk? Enter my not so secret weapon:: evergreen content.
Today, we're exploring the ins and outs of evergreen content—your secret weapon for consistent sales and a relaxed marketing schedule.
In this episode, we dive into:
<ul>
<li aria-level="1">The compelling reasons to adopt evergreen content</li>
<li aria-level="1">The hidden risks of going all-in on evergreen</li>
<li aria-level="1">Strategies to balance evergreen with the fresh stuff</li>
<li aria-level="1">Smart ways to leverage evergreen content during your off times</li>
<li aria-level="1">Tips for keeping your evergreen content fresh and effective</li>
</ul>
Join me as we work through how to make your content work smarter, not harder, and how to strategically use evergreen content to free up your time while keeping your audience engaged. Let’s get your content to stick around, —long after it’s posted. 
Because really - is there ANYTHING more satisfying than not being online AND still getting those leads from your content?
I think not!
 
Important Links
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programmentent-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://identify.ac-page.com/the-marketing-fix">Get a FREE copy of THE MARKETING FIX</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel’s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way.

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way.
In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.
But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.
Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."
"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.
Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.
Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Confident Content with Rachel Klaver

Welcome to "Confident Content," the perfect podcast for small business owners who want to create converting marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower and inspire you every step of the way.

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. I ask them to come with a masterclass digging deep into A+ advice and strategies.

Plus, you'll get to listen to live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results as you listen in.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my group coaching clients in  "The Content Masterweb" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the perfect podcast for small business owners who want to create converting marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower and inspire you every step of the way.
In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.
But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. I ask them to come with a masterclass digging deep into A+ advice and strategies.
Plus, you'll get to listen to live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results as you listen in.
Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my group coaching clients in  "The Content Masterweb" and in my book, "Be a Spider, Build a Web."
"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.
Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.
Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Evergreen Content: Should You, Would You and Will You?

Do you ever stop to think about the lifestyle your business is carving out for you? Is it the one you dreamed of when you first started, or has it taken on a life of its own? This episode is all about aligning your marketing efforts not just with your business goals, but with the very life you want to live.

Hi, I’m Rachel Klaver, and today we’re diving deep into how your marketing choices shape your daily routine, influence your weekly rhythms, and ultimately define the lifestyle you lead.

In this episode, we'll explore:
Shaping Your Perfect Business Schedule.
Discovering What Drives You.
When Things Don’t Feel Right
Sorting Out Your Values
Write Out Your Mission
Look Up to Your Heroes.

Bringing It All Together: Finally, we'll wrap up by connecting the dots between your ideal times, your values, and your marketing efforts. It’s not just about thriving in business—it's about crafting a life that’s rewarding, balanced, and perfectly tailored to who you are.

Join me as we reframe the way we think about marketing—not just as a tool for business growth, but as a blueprint for building the very lifestyle we aspire to. Let's make sure that every post, every campaign, and every strategy is building towards a life you love living.

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Do you ever stop to think about the lifestyle your business is carving out for you? Is it the one you dreamed of when you first started, or has it taken on a life of its own? This episode is all about aligning your marketing efforts not just with your business goals, but with the very life you want to live.
Hi, I’m Rachel Klaver, and today we’re diving deep into how your marketing choices shape your daily routine, influence your weekly rhythms, and ultimately define the lifestyle you lead.
In this episode, we'll explore:
<ul>
<li aria-level="1">Shaping Your Perfect Business Schedule.</li>
<li aria-level="1">Discovering What Drives You.</li>
<li aria-level="1">When Things Don’t Feel Right</li>
<li aria-level="1">Sorting Out Your Values</li>
<li aria-level="1">Write Out Your Mission</li>
<li aria-level="1">Look Up to Your Heroes.</li>
</ul>
Bringing It All Together: Finally, we'll wrap up by connecting the dots between your ideal times, your values, and your marketing efforts. It’s not just about thriving in business—it's about crafting a life that’s rewarding, balanced, and perfectly tailored to who you are.
Join me as we reframe the way we think about marketing—not just as a tool for business growth, but as a blueprint for building the very lifestyle we aspire to. Let's make sure that every post, every campaign, and every strategy is building towards a life you love living.
Important Links
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programmentent-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://identify.ac-page.com/the-marketing-fix">Get a FREE copy of THE MARKETING FIX</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel’s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>

Confident Content: What Lifestyle is Your Marketing Growing For You?

Storytelling in  business can be very simple, or a little more complex. The key is to really understand WHY you are telling the story, and what the expected takeaway will be for your ideal audience. 

This means being selective with what you talk about, and why. The wrong stories can attract the wrong clients!

I’m Rachel Klaver, a content marketing coach who loves telling stories to help people understand and lead. I’ve told stories to explain concepts to everyone fro two year olds to ninety year olds. And I love helping small business owners learn how to tell great stories. 

This is part two in this little series on storytelling. 

In this episode we take a look at two other story frameworks you can use to tell stories, and give an example of both. 

Stories get you the clients you need. 

Stories help you be remembered

Stories can become part of your core marketing message

Stories are powerful

So let’s plan a story together. 

(I’m taking  a little break from Confident Content  - to develop content for a future series here. I want to go deeper into subjects and topics I know you need. I’ll be back with a new series soon!) 







In this episode we cover:
Two simple storytelling models you can use to draw your ideal customers closer
What you need to think about when creating your story 
How to use the same story in different formats
What I’ve found by using the word “I’ when telling a story







Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Storytelling in  business can be very simple, or a little more complex. The key is to really understand WHY you are telling the story, and what the expected takeaway will be for your ideal audience. 
This means being selective with what you talk about, and why. The wrong stories can attract the wrong clients!
I’m Rachel Klaver, a content marketing coach who loves telling stories to help people understand and lead. I’ve told stories to explain concepts to everyone fro two year olds to ninety year olds. And I love helping small business owners learn how to tell great stories. 
This is part two in this little series on storytelling. 
In this episode we take a look at two other story frameworks you can use to tell stories, and give an example of both. 
Stories get you the clients you need. 
Stories help you be remembered
Stories can become part of your core marketing message
Stories are powerful
So let’s plan a story together. 
(I’m taking  a little break from Confident Content  - to develop content for a future series here. I want to go deeper into subjects and topics I know you need. I’ll be back with a new series soon!) 
 
 
 
In this episode we cover:
<ul>
<li aria-level="1">Two simple storytelling models you can use to draw your ideal customers closer</li>
<li aria-level="1">What you need to think about when creating your story </li>
<li aria-level="1">How to use the same story in different formats</li>
<li aria-level="1">What I’ve found by using the word “I’ when telling a story</li>
</ul>
 
 
 
Important Links
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programmentent-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://identify.ac-page.com/the-marketing-fix">Get a FREE copy of THE MARKETING FIX</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel’s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>

Confident Content: How To Tell a Business Story (Part Two)

I love a good story. Best thing I ever did for my business was start prioritizing fiction in my reading to give my brain breaks for work thoughts. 

I love a pretend good story, but I especially love a enticing real story with real people doing real things. 

Storytelling is such an overused term in marketing, and it’s become almost meaningless in marketing speak. But stories are powerful. 

I’m Rachel Klaver, a content marketing coach who loves telling stories to help people understand and lead. I’ve told stories to explain concepts to everyone for two year olds to ninety year olds. And I love helping small business owners learn how to tell great stories. 

In this episode we look at why we need stories, and we walk through how to build a story on a simple framework (We’re going to do this topic over a few episodes as I don’t want to rush you!)

Stories get you the clients you need. 

Stories help you be remembered

Stories can become part of your core marketing message

Stories are powerful

In this episode we cover:
Why story matters
What you need to do with your stories
How stories help shift perception
Why your brand needs a good story
How to use a simple storytelling technique to tell a powerful story







Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

I love a good story. Best thing I ever did for my business was start prioritizing fiction in my reading to give my brain breaks for work thoughts. 
I love a pretend good story, but I especially love a enticing real story with real people doing real things. 
Storytelling is such an overused term in marketing, and it’s become almost meaningless in marketing speak. But stories are powerful. 
I’m Rachel Klaver, a content marketing coach who loves telling stories to help people understand and lead. I’ve told stories to explain concepts to everyone for two year olds to ninety year olds. And I love helping small business owners learn how to tell great stories. 
In this episode we look at why we need stories, and we walk through how to build a story on a simple framework (We’re going to do this topic over a few episodes as I don’t want to rush you!)
Stories get you the clients you need. 
Stories help you be remembered
Stories can become part of your core marketing message
Stories are powerful
In this episode we cover:
<ul>
<li aria-level="1">Why story matters</li>
<li aria-level="1">What you need to do with your stories</li>
<li aria-level="1">How stories help shift perception</li>
<li aria-level="1">Why your brand needs a good story</li>
<li aria-level="1">How to use a simple storytelling technique to tell a powerful story</li>
</ul>
 
 
 
Important Links
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programmentent-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://identify.ac-page.com/the-marketing-fix">Get a FREE copy of THE MARKETING FIX</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel’s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>

Evergreen Content: Should You, Would You and Will You?

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