Establishing a digital relationship with the 75% of a chain’s patrons that aren’t loyalty customers will be the growth engine for full-service restaurant traffic going forward, Ziosk Cofounder and Chief Revenue and Growth Officer Raymond Howard tells Bloomberg Intelligence. In this episode of the Choppin’ It Up podcast, Howard sits down with BI’s senior restaurant and foodservice analyst Michael Halen to discuss how the company’s offerings, including order and pay on demand, are helping restaurant chains improve their restaurant operations and marketing. He also comments on AI and his vision of the smart-table experience of the future.