Europe is a complex market, so the cookie-cutter approach to international expansion doesn’t work, Vaibhav Juneja, a principal at McWin Capital Partners, tells Bloomberg Intelligence. In this episode of the Choppin’ It Up podcast, Juneja sits down with BI’s senior restaurant and foodservice analyst, Michael Halen, to discuss how McWin analyzes potential investments and the do’s and don’ts of expanding a restaurant brand into new markets. He also comments on Subway’s prospects outside the US, the M&A market in Europe, and why Spain, Poland and Central Europe are more attractive target markets than Germany and France.