Emotional connection drives consumer decisions and every marketing campaign needs to bring customers on an emotional journey to be successful, Beni Gradwohl, CEO and cofounder of Cognovi Labs, tells Bloomberg Intelligence. In this episode of the Choppin’ It Up podcast, Gradwohl sits down with BI’s senior restaurant and foodservice analyst Michael Halen to discuss how Cognovi uses its psychology-driven AI to form consumer behavior insights. He commented on recent struggles for Target, Bud Light and plant-based meat, as well as opportunities for ChatGPT and large-language models.