Most companies slapping the "data product" label on existing data assets are fooling themselves. Bethany Sehon, Enterprise Data Leader at Capital One, has been building data products and ontologies in production long before they became buzzwords. Bethany joins Juan and Tim to share lessons learned: dedicated data product managers (not side-of-desk), ontologists treated as first-class citizens, a VP-accountable governance process, and much more. 

Topics discussed: 

• Data products as a discipline, not a label
• Governance process as the forcing function 
• Dedicated roles, not side-of-desk work 
• Ontology as a strategic function 
• Standardization is necessary but not sufficient
• Less is more on scope 
• Trust is consumer-specific
• AI expands what counts as a data product