This podcast series sets the foundation for the approach taken by Call for Content and is designed to be a single reliable reference source for authority marketing. 

How quickly you see results depends on the level of your authority, good content sets the tone it will follow.

As a consultant, authority is the key component in earning trust and admiration, as well as generating an income.

Trust is vital for the expansion and maintenance of long term relationships with the clients. 

This episode covers why you want authority, the six principles of persuasion, three different types of authority, and the real key to gaining it.

Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook.

Topics Covered and Their Timestamps:

The issue (01:16)

Reach me during my office hours (02:03)

What authority is and why you want it (02:17)

Six principles of persuasion (02:42)

• Reciprocity 
• ScarcityAuthority 
• Consistency 
• Liking 
• Consensus 

3 types of authority (03:23)

• Best in class 
• The simplifier
• The innovator 

The real key: Personality (04:34)

• Fundamental rules for authority content (05:06)
• Specialize
• Authority is relative (05:32)