This episode will guide you into taking full advantage of podcasting as a medium, by helping you set up a thorough plan regarding audiences and topics. 

We will look at media kits, crafting an effective bio, developing your angles, and more. 

Transcript, with all resources mentioned, can be found in the Podcast Guest Playbook.

Topics Covered and Their Timestamps:

Use a media kit (00:43)

Authority Marketing Playbook (01:37)

• Craft an effective bio (01:41)
• 3 versions of your bio you should have (01:58)
• Develop your angles (02:55)
• Each angle should include (03:40)
• Examples (03:43 - 07:31)
• Put together your media kit (07:32)
• What should be in your media kit (07:41)

Turn listeners into leads (08:37)

• Create an enticing download (09:22)
• Examples of download formats (09:45)
• Use the download for email capture (10:22)
• Important pieces to make sure downloads are as effective as possible (10:44)
• Follow up with leads (11:53)
• An Example of a follow-up series (12:15)