Find your ideal niche and build your authority around it planning your authority roadmap! 

This episode will help you know where you should put your focus and how to let your audience know your focus!

Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook.

Topics Covered and Their Timestamps:

Step 1: Make a list of your strengths (00:44)

• In which fields do you consider yourself an expert?
• Which topics do you speak about most often in seminars and conferences?
• What do you love doing most at work?
• In which field do you want to be the ”go-to guy”?
• Which types of clients have you had the most success with?

Step 2: The talk test (01:40)

Step 3: Mapping the competition (02:04)

Step 4: Ranking the options (02:55)

Step 5: Tallying the results (03:24)

• any niches with overlapping topics, subtract one
• more than 3 major competitor names in any niche, add one 
• If you personally know 4 or more people in a given niche, add one 
• If more than half of them are local, add another one 

The exception that makes the rule (04:06)

Turning your niche into a positioning statement (04:33)

Putting it all together: the authority roadmap (05:13)

How to use an authority roadmap (05:37)

How to fill in your authority roadmap (05:58)