What are your goals, and how do they make your content unique? 

Authority building is how you, the consultant, reach and influence prospects and customers. 

To achieve this, you will need a unique standpoint, as well as the ability to identify the key aspects that make your business and your audience unique.

This will provide your customers with good quality content.

Today's episode will highlight the approach Call for Content takes to authority marketing, and why.

Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook.

Topics Covered and Their Timestamps:

Customer-focused content marketing (00:34)

Quality comes first, SEO is secondary (00:59)

Your unique voice (01:40)

• Questions for you (02:18)
• Headings outline (04:24) 

Interview your clients (05:11)

• Questions for them (05:35)
• Customer Persona categories (06:47)

The types of content we create (in-house) (07:17)

• Relationship builder podcasts (07:20)
• Authority builder podcasts (07:36)
• Case study - how-to/guide (07:48)
• Case study - traditional (07:59)
• Expert process (08:06)
• Getting started guide (08:12)
• Philosophical opinion piece (08:21)
• Contrarian opinion piece (08:28)
• Authority teardown (08:36)