There are 18 ways you could already be building authority; 

This episode will guide you through each of the 18 plays and how to apply them to build authority.

Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook.

Topics Covered and Their Timestamps:

Education & Career (00:48)
Go to a big name school 
Get an advanced degree (01:18)
Become certified (01:30)
Sell a company (01:43)
Hold a high-level position at a well-known company (02:00)
Found or join a venture-backed startup (02:18)
Launch a successful public project (02:34)
Teach (02:50)
Existing content (03:02)

Content & Community (03:13)
Host a podcast 
Publish a newsletter (03:29)
Publish a blog (03:45)
Publish a book (03:59)
Create an online course (04:12)
Write for a well-known publication (04:30)
Speak to groups (04:48)
Be featured (05:04)
Become active and/or well-known in your community (05:22)

There are 18 ways you could already be building authority;&nbsp;
This episode will guide you through each of the 18 plays and how to apply them to build authority.
Transcript, with all resources mentioned, can be found in <a href="http://www.callforcontent.com/amp">the Authority Marketing Playbook</a>.
Topics Covered and Their Timestamps:
Education &amp; Career (00:48)
<ul>
<li>Go to a big name school&nbsp;</li>
<li>Get an advanced degree (01:18)</li>
<li>Become certified (01:30)</li>
<li>Sell a company (01:43)</li>
<li>Hold a high-level position at a well-known company (02:00)</li>
<li>Found or join a venture-backed startup (02:18)</li>
<li>Launch a successful public project (02:34)</li>
<li>Teach (02:50)</li>
<li>Existing content (03:02)</li>
</ul>
Content &amp; Community (03:13)
<ul>
<li>Host a podcast&nbsp;</li>
<li>Publish a newsletter (03:29)</li>
<li>Publish a blog (03:45)</li>
<li>Publish a book (03:59)</li>
<li>Create an online course (04:12)</li>
<li>Write for a well-known publication (04:30)</li>
<li>Speak to groups (04:48)</li>
<li>Be featured (05:04)</li>
<li>Become active and/or well-known in your community (05:22)</li>
</ul>

The Call for Content Authority Marketing Playbook—now in audio format. Learn the end-to-end strategies for building niche authority and more. 

Get the full text and resources at: https://www.callforcontent.com/authority-marketing-playbook

The Call for Content Authority Marketing Playbook&mdash;now in audio format. Learn the end-to-end strategies for building niche authority and more.&nbsp;
Get the full text and resources at: <a href="https://www.callforcontent.com/authority-marketing-playbook">https://www.callforcontent.com/authority-marketing-playbook</a>

Authority Marketing Playbook

Built from almost 5 years of strategizing and producing 6 figure podcast based consulting businesses, this is our complete Authority Marketing and B2B Podcasting program for podcast-first content marketing and lead generation.

Built from almost 5 years of strategizing and producing 6 figure podcast based consulting businesses, this is our complete Authority Marketing and B2B Podcasting program for podcast-first content marketing and lead generation.

Authority Marketing and B2B Podcasting strategy for content marketing and lead generation.

Authority Podcasting: The Playbook

The Call for Content Marketing Playbooks—now in audio format. Learn the end-to-end strategies for creating a successful B2B podcast, monetizing a podcast, building niche authority, and more. 


Get the full text and resources at: https://www.callforcontent.com/playbooks

The Call for Content Marketing Playbooks&mdash;now in audio format. Learn the end-to-end strategies for creating a successful B2B podcast, monetizing a podcast, building niche authority, and more.&nbsp;
 Get the full text and resources at: <a href="https://www.callforcontent.com/playbooks">https://www.callforcontent.com/playbooks</a>

Authority Podcasting: The Complete Call For Content Playbook

18 Authority plays we’re already using

Congratulations on finishing your first eBook. 

Now is the time to turn downloaders into customers, using this episode as a guideline. 

We will discuss how to generate leads, email lists and bots.  

Transcript, with all resources mentioned, can be found in the eBook Playbook.

Topics Covered and Their Timestamps:

Two approaches for getting the eBook to the lead (00:58)
Option 1: Download link on the thank-you page (01:06)
Option 2: Send the eBook to the email provided (01:19)

When you have a valid email for leads (01:29)

Using bots as forms (01:56)
One of these bots in action(click the download button) (02:52)

Don't stop at one eBook (03:04)
One way to make more: different eBooks for different personas (03:30)
Alternatively: a series of eBooks (03:46)

Congratulations on finishing your first eBook.&nbsp;
Now is the time to turn downloaders into customers, using this episode as a guideline.&nbsp;
We will discuss how to generate leads, email lists and bots.&nbsp;&nbsp;
Transcript, with all resources mentioned, can be found in <a href="http://www.callforcontent.com/eBook">the eBook Playbook</a>.
Topics Covered and Their Timestamps:
Two approaches for getting the eBook to the lead (00:58)
<ul>
<li>Option 1: Download link on the thank-you page (01:06)</li>
<li>Option 2: Send the eBook to the email provided (01:19)</li>
</ul>
When you have a valid email for leads (01:29)
Using bots as forms (01:56)
<ul>
<li><a href="https://www.callforcontent.com/amp">One of these bots in action</a>(click the download button) (02:52)</li>
</ul>
Don't stop at one eBook (03:04)
<ul>
<li>One way to make more: different eBooks for different personas (03:30)</li>
<li>Alternatively: a series of eBooks (03:46)</li>
</ul>

Turn Downloaders into Customers

This episode is a comprehensive guide in covering the process of making, as well as publishing and advertising, your eBook. 

It will include steps you can follow to create a valuable eBook.

Transcript, with all resources mentioned, can be found in the eBook Playbook.

Topics Covered and Their Timestamps:

Step 1: Documenting (00:41)

Step 2: Outline (00:59)

Step 3: Write! (01:18)

Step 4: Design (01:51)
Additional items to go with your ebook (02:03)

Tools for creating your ebook (02:18)
eBook creation software (02:31)
A full-service agency (02:51)
Work with freelancers (03:09)

Publishing (04:04)
Amazon Kindle eBooks (05:04)
Amazon publishing tools (05:16)
Amazon publishing process (05:48)
Build authority further (06:22)
Other online publishing platforms (06:55)

Getting downloads (07:11)
Checklist to make sure you’ve covered all your bases (07:59)

Authority Marketing Playbook

This episode is a comprehensive guide in covering the process of making, as well as publishing and advertising, your eBook.&nbsp;
It will include steps you can follow to create a valuable eBook.
Transcript, with all resources mentioned, can be found in <a href="http://www.callforcontent.com/eBook">the eBook Playbook</a>.
Topics Covered and Their Timestamps:
Step 1: Documenting (00:41)
Step 2: Outline (00:59)
Step 3: Write! (01:18)
Step 4: Design (01:51)
<ul>
<li>Additional items to go with your ebook (02:03)</li>
</ul>
Tools for creating your ebook (02:18)
<ul>
<li>eBook creation software (02:31)</li>
<li>A full-service agency (02:51)</li>
<li>Work with freelancers (03:09)</li>
</ul>
Publishing (04:04)
<ul>
<li>Amazon Kindle eBooks (05:04)</li>
<ul>
<li>Amazon publishing tools (05:16)</li>
<li>Amazon publishing process (05:48)</li>
<li>Build authority further (06:22)</li>
</ul>
<li>Other online publishing platforms (06:55)</li>
</ul>
Getting downloads (07:11)
<ul>
<li>Checklist to make sure you&rsquo;ve covered all your bases (07:59)</li>
</ul>
<a href="https://www.callforcontent.com/authority-marketing-playbook">Authority Marketing Playbook</a>

How To Create an eBook

Produce lasting, evergreen content; this episode is aimed at helping you decide on topics, improve quality, and explaining why quality matters. 

We will cover all the basics from title to time spent compiling an eBook, and the process of planning it.

Transcript, with all resources mentioned, can be found in the eBook Playbook.

Topics Covered and Their Timestamps:

Choose the right topic for your audience (00:22)
Go to places for deciding what you are writing about (00:45)

Customer research and title testing (01:09)
Use a catchy title (02:00)

Quality Matters (02:16)
How much time it will require (02:38)
Repurpose high-performing content (03:00)
Build evergreen resources (03:44)
Why create high-quality content (04:14)

Produce lasting, evergreen content; this episode is aimed at helping you decide on topics, improve quality, and explaining why quality matters.&nbsp;
We will cover all the basics from title to time spent compiling an eBook, and the process of planning it.
Transcript, with all resources mentioned, can be found in <a href="http://www.callforcontent.com/eBook">the eBook Playbook</a>.
Topics Covered and Their Timestamps:
Choose the right topic for your audience (00:22)
<ul>
<li>Go to places for deciding what you are writing about (00:45)</li>
</ul>
Customer research and title testing (01:09)
<ul>
<li>Use a catchy title (02:00)</li>
</ul>
Quality Matters (02:16)
<ul>
<li>How much time it will require (02:38)</li>
<li>Repurpose high-performing content (03:00)</li>
<li>Build evergreen resources (03:44)</li>
<li>Why create high-quality content (04:14)</li>
</ul>

18 Authority plays we’re already using

Authority Marketing Playbook

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Authority Podcasting: The Complete Call For Content Playbook

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