Butternomics - The Business of Culture
Butternomics - The Business of Culture
Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Bu…Social links:
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The Business Behind the Beat with Nitti Beatz
On this episode of Butternomics, our host, Brandon Butler, sits down with the one and only Nitti Beatz, a foundational figure in Atlanta's music scene. Nitti takes us back to his roots, from his gospel radio upbringing with his mother to learning seven instruments by ear. He recounts the early days…
51:46
How Angela Watts Built Atlanta Fashion Week
On this episode of Butternomics, we’re kicking it with Angela Watts, the visionary behind Atlanta Fashion Week. Angela saw the potential for ATL to be more than just a hub for music and culture—she knew it could be a global fashion hotspot too. So, she built a platform that highlights everything fr…
31:16
The Playbook for Boring Businesses That Print Money with Randy Hazelton
On this episode of Butternomics, our host, Brandon Butler, dives into the franchise hustle with Randy Hazelton, CEO of H&H Hospitality. Randy reveals how he went from flipping real estate to running Shake Shacks, Buffalo Wild Wings, and Sweetwater Brewhouses in major airports. He breaks down the di…
49:57
How Ryan Cameron Built a Legendary Career in Radio and Culture
On this episode of Butternomics, host Brandon Butler sits down with Ryan Cameron, the unmistakable Voice of Atlanta, to break down his journey from intern to media legend. He shares how he built a lasting career, stayed relevant, and why Atlanta’s culture thrives on reinvention. We talk betting on …
56:41
How Melissa Proctor’s Rise from Intern to CMO Redefined Success
On this episode of Butternomics, we sit down with Melissa Proctor, Chief Marketing Officer of the Atlanta Hawks, to explore her inspiring journey from a high school intern to a trailblazing executive. Melissa shares the unconventional path that led her to the C-suite, proving that success isn’t alw…
46:54
Building Culture, Commerce, and Community on the BeltLine with Kelvin Collins
On this episode of Butternomics, our host, Brandon Butler, sits down with Kelvin Collins, Vice President of Economic Development at the Atlanta BeltLine, to explore how the BeltLine has become more than a trail. Collins breaks down how it’s connecting 45 neighborhoods, sparking billions in investme…
43:24
Inside The Business of Essence Fest with Michael Barclay II
On this episode of Butternomics, our host, Brandon Butler, sits down with Michael Barclay II, Chief Events and Experience Officer at Sundial Media, to break down the massive machine behind Essence Fest, AfroPunk, and BeautyCon. Barclay shares how Essence Fest became more than concerts, growing into…
49:38
The Future of Affordable Housing in Atlanta with Terri Lee
On this episode of Butternomics, our host, Brandon Butler, sits down with Terri Lee, President and CEO of Atlanta Housing, to explore what the future of affordable housing looks like in one of America’s fastest-growing cities. They discuss the challenges of rising rents, the opportunities in public…
44:44
How Black Spades Became a Culture Brand with E. Mackey
On this episode of Butternomics, our host, Brandon Butler, dives into the story of how Black Spades turned a classic card game into a thriving culture brand. From learning manufacturing lessons in Shenzhen to testing product demand through Kickstarter, this episode shows what it takes to build a bu…
33:33
The Business of Turning Recovery Into Culture with Brandon Chubb
On this episode of Butternomics, our host, Brandon Butler, sits down with Brandon Chubb, former NFL player and founder of Do Not Disturb Wellness. Chubb breaks down how he’s taking pro-athlete-level recovery practices like sauna, cold plunge, and massage and making them accessible to the public. Th…
44:45