On this episode of Butternomics, we sit down with Melissa Proctor, Chief Marketing Officer of the Atlanta Hawks, to explore her inspiring journey from a high school intern to a trailblazing executive. Melissa shares the unconventional path that led her to the C-suite, proving that success isn’t always a straight line. We dive into how she overcame challenges as a Black woman in sports, balanced motherhood with her demanding career, and used culture and authenticity to drive innovation. Melissa also reveals her strategies for shaping the future of fandom and inclusivity within the Hawks organization. Whether you’re looking for career inspiration, leadership insights, or just an incredible story of resilience and vision, this episode is packed with lessons that will leave you ready to take your own leap of faith.

On this episode of Butternomics, we sit down with Melissa Proctor, Chief Marketing Officer of the Atlanta Hawks, to explore her inspiring journey from a high school intern to a trailblazing executive. Melissa shares the unconventional path that led her to the C-suite, proving that success isn&rsquo;t always a straight line. We dive into how she overcame challenges as a Black woman in sports, balanced motherhood with her demanding career, and used culture and authenticity to drive innovation. Melissa also reveals her strategies for shaping the future of fandom and inclusivity within the Hawks organization. Whether you&rsquo;re looking for career inspiration, leadership insights, or just an incredible story of resilience and vision, this episode is packed with lessons that will leave you ready to take your own leap of faith.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics the Business of Culture

Butternomics - The Business of Culture

How Melissa Proctor’s Rise from Intern to CMO Redefined Success

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2fa7cab4-5925-48e8-9a6f-b242007271c6/transcript

On this episode of Butternomics, Brandon Butler sits down with Onaje Henderson, co-owner of Zucot Gallery, one of the largest Black owned art galleries in the Southeast. Onaje grew up watching his father, a Tuskegee trained engineer turned full-time painter, create in the family garage every single day. That upbringing sparked a 15 year mission to build a space where Black art, Black artists, and Black collectors are not just welcome but centered. In this conversation, Onaje breaks down how art quietly functions as a wealth building tool through the secondary auction market, why our community keeps missing that opportunity, and what it actually looks like to take ownership of our own cultural narrative. He gets into how Zucot was built to feel welcoming instead of intimidating, why someone outside our culture should never be the one determining the value of our art, and what it means to support Black art with your actual dollars not just your words. Culture costs. This episode is about understanding why that investment matters more right now than ever.

On this episode of Butternomics, Brandon Butler sits down with Onaje Henderson, co-owner of Zucot Gallery, one of the largest Black owned art galleries in the Southeast. Onaje grew up watching his father, a Tuskegee trained engineer turned full-time painter, create in the family garage every single day. That upbringing sparked a 15 year mission to build a space where Black art, Black artists, and Black collectors are not just welcome but centered. In this conversation, Onaje breaks down how art quietly functions as a wealth building tool through the secondary auction market, why our community keeps missing that opportunity, and what it actually looks like to take ownership of our own cultural narrative. He gets into how Zucot was built to feel welcoming instead of intimidating, why someone outside our culture should never be the one determining the value of our art, and what it means to support Black art with your actual dollars not just your words. Culture costs. This episode is about understanding why that investment matters more right now than ever.

What Nobody Told You About How Art Builds Culture And Wealth with Onaje Henderson

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/48d29da7-78c8-4bf1-8a9b-b401015915cd/transcript

On this episode of Butternomics, Brandon Butler sits down with Courtney English, Chief of Staff and Chief Policy Officer for the City of Atlanta under Mayor Andre Dickens. Courtney is a born-and-raised Atlanta native, a product of Southwest Atlanta, Douglas High School, and Morehouse College, who got elected to the Atlanta Board of Education at just 24 years old, became the youngest board chair in the district's history at 28, and has spent his entire career fighting to make Atlanta work for the people who built it. In this conversation, Courtney pulls back the curtain on what it actually looks like to run the agenda for one of the fastest growing cities in America. He breaks down how Atlanta has driven violent crime down by over 34 percent, how the city is building 20,000 units of affordable housing by 2030, and how the Neighborhood Reinvestment Initiative is putting real resources into communities that have been overlooked for too long. He also gets into what the FIFA World Cup means for small business owners right now and how Showcase Atlanta is making sure the people who grew up here are positioned to win.

On this episode of Butternomics, Brandon Butler sits down with Courtney English, Chief of Staff and Chief Policy Officer for the City of Atlanta under Mayor Andre Dickens. Courtney is a born-and-raised Atlanta native, a product of Southwest Atlanta, Douglas High School, and Morehouse College, who got elected to the Atlanta Board of Education at just 24 years old, became the youngest board chair in the district's history at 28, and has spent his entire career fighting to make Atlanta work for the people who built it. In this conversation, Courtney pulls back the curtain on what it actually looks like to run the agenda for one of the fastest growing cities in America. He breaks down how Atlanta has driven violent crime down by over 34 percent, how the city is building 20,000 units of affordable housing by 2030, and how the Neighborhood Reinvestment Initiative is putting real resources into communities that have been overlooked for too long. He also gets into what the FIFA World Cup means for small business owners right now and how Showcase Atlanta is making sure the people who grew up here are positioned to win.

How Atlanta Is Building the Blueprint for the Future of the South with Courtney English

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7b5be7ca-0806-4281-b31f-b4010159108c/transcript

This episode of Butternomics, hosted by Brandon Butler, sits down with Tasha Belle Cyril, founder of J'ouvert Caribbean Kitchen and Bar and co-founder of Apartment 4B, a hospitality entrepreneur and service strategist with over 15 years of experience building restaurants across Atlanta, New York City, Jamaica and Saint Lucia. Tasha gets real about what it actually takes to survive in the restaurant industry, from managing razor-thin margins and training staff to maintaining standards when customers push back. She breaks down why most people who want to open a restaurant probably shouldn't, what Atlanta gets right (and wrong) when it comes to dining culture, and why the best restaurants are built on service, strategy and identity rather than trends like hookah and grass walls. Tasha also shares the story behind The Family Table, her monthly initiative providing hot meals to families experiencing food insecurity out of J'ouvert, and explains why giving back is inseparable from her mission as a restaurateur. Whether you're dreaming of opening your own spot or just love eating at one, this conversation will change how you think about the business behind the plate.

This episode of Butternomics, hosted by Brandon Butler, sits down with Tasha Belle Cyril, founder of J'ouvert Caribbean Kitchen and Bar and co-founder of Apartment 4B, a hospitality entrepreneur and service strategist with over 15 years of experience building restaurants across Atlanta, New York City, Jamaica and Saint Lucia. Tasha gets real about what it actually takes to survive in the restaurant industry, from managing razor-thin margins and training staff to maintaining standards when customers push back. She breaks down why most people who want to open a restaurant probably shouldn't, what Atlanta gets right (and wrong) when it comes to dining culture, and why the best restaurants are built on service, strategy and identity rather than trends like hookah and grass walls. Tasha also shares the story behind The Family Table, her monthly initiative providing hot meals to families experiencing food insecurity out of J'ouvert, and explains why giving back is inseparable from her mission as a restaurateur. Whether you're dreaming of opening your own spot or just love eating at one, this conversation will change how you think about the business behind the plate.

The Truth About Owning a Restaurant Nobody Tells You with Tasha Belle

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7297f254-4cad-40a0-9f50-b3fa01726586/transcript

How Melissa Proctor’s Rise from Intern to CMO Redefined Success

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