We all know that creating viral content get's your business and brand attention.  This attention leads to sales and growth. Today Luca joins us to discuss what we can do the stand out from the crowd in 2021! 

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Jay is joined by business partner, viral content creator and world-renowned magician, Luca Gallone as they discuss the opportunity to build you brand on social media, utilising social sharing platforms to grab attention and build an audience and why now more than ever, having an online presence and disrupting the pattern of your users to get attention is essential to your businesses success.

KEY TAKEAWAYS

• Utilising social media is now a necessity for businesses. There are more eyeballs than ever on the web and on social media and if you’re using those platforms to promote your business or produce content, you’ve probably had your best year ever.

• There’s now a bigger opportunity than ever to build your brand online. Building a brand is essential to success and social media can help you increase your reach and connect with your audience and by having a strong online brand and by building up lots of brand equity you now have an asset that will consistently help to bring you new business.
• There are certain rules that apply to all content creation. You need to grab peoples attention right away and keep them there, the first three seconds of your content is the most important part as this will determine if they will stay. If you can grab their attention with a memorable idea then they will remember your brand and it will drive sales to your business.

BEST MOMENTS

“If you weren’t thinking about moving your business online, there’s no option now”

“The best time to plant a seed was yesterday, the second-best time is now”
“Social media is now vital to successfully growing your business”
“You will always retain your brand equity”

“There’s so much stimulus online that you need to hook your audience in”
“Content creation is about getting attention on your brand and driving sales”

VALUABLE RESOURCES

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https://www.jay-dhillon.com/
https://distinctiontalent.com/
http://lucagallone.com/
https://www.tiktok.com/@lucagallone

DIGITAL INFLUENCER MARKETING AGENCY

https://distinctiontalent.com/

“We help ambitious brands win big with influencer marketing, by crafting bespoke campaigns, spearheaded by our hand-picked roster elite-level talent.”

ABOUT THE GUEST
At 18, Gallone launched his business as a magician with help from The Princes Trust. A year later, in 2016, he was invited to appear on Britain's Got Talent where he won over all four judges. Following his success on Britain’s Got Talent, in 2018 Gallone began to create online viral videos and has since built an audience of over 10 million followers across social media and performed in several different countries and after several years of building his online presence, in March 2020 the BBC listed Gallone as the third biggest TikTok Star in the UK, whilst the Evening Standard referred to him as the biggest magician on the app.

ABOUT THE HOST

Jay Dhillon is a serial entrepreneur, investor, and philanthropist based in the UK with a proven track record of growing businesses from start-up to success- and helping others do the same. From humble beginnings, Jay grew his first business from 0 to 500 employees and three locations, racking up sales of over £30 million – all with no investment other than a slight amount of savings. The business went on to acquire major clients such as Landrover, Jaguar, Toyota, and New Look, to name a few.

Its immense success inevitably brought about outside interest, and at the age of 33, Jay eventually sold the company to a London investment firm in Doyen Resources. Today, Jay owns several businesses in different sectors and helps entrepreneurs achieve success.

A calling to give back and help others led to Jay being chosen for the highly coveted role as a Prince’s Trust mentor, where his achievements were marked by a personal invitation to Buckingham Palace to meet Prince Charles.

After helping several young entrepreneurs to succeed as a mentor for the Trust, Jay’s burning desire to bring his wisdom and knowledge to a wider audience ultimately triggered the concept of The Business Mentor Podcast.

Jay feels that anyone can achieve success in business with the right advice and mentoring and is now sharing his knowledge with his growing audience via his podcast.

In the UK alone 95% of businesses fail within the first five years and Jay aims to reduce that number.

Backed with the hard-earned knowledge and experience from his time in business, The Business Mentor Podcast will share Jay’s personal business lessons as well those of other successful entrepreneur guests who share their wisdom and secrets on the show.

CONTACT METHOD

 https://www.jay-dhillon.com/

 https://uk.linkedin.com/in/jaydhillon

 https://www.instagram.com/jaydhillonuk/

 https://www.facebook.com/JaydhillonUK/

 http://Jay@jay-dhillon.com