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A Free Marketing Strategy that Got Me a 7 Figure Client!

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Discover today the one thing that can help you capture new and lucrative clients to your business. Today, Jay discusses the importance of over-delivering to your clients, why you should always aim to solve your clients’ problems and why referrals can eventually make you more money than marketing can.



  • When you’re going into a meeting with a client make sure you listen to them. Don’t just tell them what your product delivers because what you can offer them is more valuable than what your product and service actually does.


  • When a client calls you and they really need your help, you have the upper hand in negotiations. Always go high and see what happens.


  • If you over-deliver and offer a service that the client needs, that will bring you so much more revenue in sales than what marketing can. You have got to get that service level right. It doesn’t matter how much you spend on marketing if you can provide the solution to their problems, that will increase your profits.


  • You have got to deliver a high level of service to your clients. A lot of people are preaching about the power of marketing (which definitely helps), but if your product or service doesn’t deliver or help your client then you’re never going to win. You can spend thousands on marketing but if you cannot deliver, they will never recommend you to others and you will have wasted your money.


  • Referrals will eventually make you more money than marketing because referrals are when someone tells another person about your product and service and then you are in a win-win situation. Before you start your marketing, go back to your existing client base and make sure you are over-delivering your service. Ask them if they are happy with your service and if they would refer your services.



  “When everyone switched off, we were available.”

“They then had recommended us to another client, can you see the power in that?”

“We try and go in there and make that client ours for the next three or four years.”


Hard Road to Glory by Johnny Nelson



Jay Dhillon is a serial entrepreneur, investor, and philanthropist based in the UK with a proven track record of growing businesses from start-up to success- and helping others do the same. From humble beginnings, Jay grew his first business from 0 to 500 employees and three locations, racking up sales of over £30 million – all with no investment other than a slight amount of savings. The business went on to acquire major clients such as Landrover, Jaguar, Toyota, and New Look, to name a few.

Its immense success inevitably brought about outside interest, and at the age of 33, Jay eventually sold the company to a London investment firm in Doyen Resources. Today, Jay owns several businesses in different sectors and helps entrepreneurs achieve success.

A calling to give back and help others led to Jay being chosen for the highly coveted role as a Prince’s Trust mentor, where his achievements were marked by a personal invitation to Buckingham Palace to meet Prince Charles.

After helping several young entrepreneurs to succeed as a mentor for the Trust, Jay’s burning desire to bring his wisdom and knowledge to a wider audience ultimately triggered the concept of The Business Mentor Podcast.

Jay feels that anyone can achieve success in business with the right advice and mentoring and is now sharing his knowledge with his growing audience via his podcast.

In the UK alone 95% of businesses fail within the first five years and Jay aims to reduce that number.

Backed with the hard-earned knowledge and experience from his time in business, The Business Mentor Podcast will share Jay’s personal business lessons as well those of other successful entrepreneur guests who share their wisdom and secrets on the show.


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