Business Mastermind PodcastTim Jarvis& Current Trends in Video as a Core Part of Your Marketing Strategy & Resilience in The Face of Tough Times
‘We live in a world where people are scrolling past content all the time so you need to stand out, create a ‘thumb stopping moment’
Gavin is speaking with Tim Jarvis, Founder of the F&C group and a specialist in how we can use video online.
They discuss Tim’s journey and the significant value of video online in a world where
Everyone is walking around with a high definition screen in their pocket and there are no barriers to streaming content.
Tim shares some advice and tips that can be effectively used to get started on video so listen in now
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KEY TAKEAWAYS
- Marketers focus on the beauty of the content but when it comes to the activation and a strategy for getting it to do what they want it to do they are overwhelmed because there is so much going on in the video content world.
- In our role as video strategists, we go in and help map out everything needed from the content through to the production, activation and engagement.
- Whatever marketing you are doing it’s to a person with real feelings and who has real passions.
- They don’t want to just click through they want to engage.
- Conversational marketing must involve interaction with another person at some point who then takes the conversation forward.
- Video has an incredibly large reach and you might not think what you are producing is doing any damage but it is if you are not focusing on key things
- Put thought into what you are creating by ensuring you have got the basics right – the lighting, the audio and how you are presenting yourself.
- You need to tell a story, answer a question or resonate in some way.
- If you provide a service you need to understand what pain points your customers are experiencing and then get on camera and talk about those because that is valuable content that will stir a reaction.
- The majority of online video is watched in silence so captions and subtitles are vital and increase accessibility.
- Be really clear about what you want people to do when they have watched your video ‘the call to action’
- To understand the impact of your video, use;
- Awareness and reach metrics - views, play rates, shares and impressions
- Engagement metrics - likes and dislikes, positive and negative reactions, comments and watch time
- Conversion metrics - click-through rate
- Audience behaviour - traffic sources and viewer demographics
- Typically your audience will spend a lot of time in one place so it’s about creating content that engages and interests them and will resonant with them.
BEST MOMENTS
‘Pay attention to quality, this can be improved instantly through specifically focusing on audio, lighting and your appearance’
‘They don’t want to just click through they want to engage’
‘Its about taking marketing and working out how you can boost it with video’
VALUABLE RESOURCES
The Business Mastermind Podcast
https://filmandcontent.co.uk/
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.
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