On this episode of The Business Mastermind Podcast, Gavin is joined by Robin Waite, the founder of Fearless Business Coaching, to talk about how to avoid under-pricing/under-selling yourself. How to double business revenue in 3-6 months and why charging by the hour is unethical.
‘We should try and bring in some of our core values into our business, it’s much more authentic.’
‘The core belief you have to have is “I’m worth it”.’
‘Focus on your goals (how much you want to earn) and working backwards (what do you offer) is a good way of working out if you’re charging your clients enough.’
‘Record all your sales calls and meetings (with the other person’s permission) and listen back to them to see if you were communicating clearly and listening properly. Or do sales roleplay to increase your confidence.’
‘Delegate responsibly, don’t delegate responsibility.’
The Business Mastermind Podcast
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From the age of 18, Robin Waite spent four years as a systems analyst for a medical devices company, helping them increase their turnover by 50%, from £1 million to £1.5 million.
From 2004 to 2014 he ran a successful design and advertising agency serving over 250 clients. During this time, he delivered workshops and masterclasses that helped over 1,000 business owners improve their marketing, product architecture, pricing, websites and digital advertising.
Robin loves helping businesses to become more successful, and getting results for his clients is what gets him out of bed each day.
ABOUT THE HOST
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years.
Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.
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