 ‘We live in a world where people are scrolling past content all the time so you need to stand out, create a ‘thumb stopping moment’ 

Gavin is speaking with Tim Jarvis, Founder of the F&C group and a specialist in how we can use video online. 

They discuss Tim’s journey and the significant value of video online  in a world where 

Everyone is walking around with a high definition screen in their pocket and there are no barriers to streaming content. 

Tim shares some advice and tips that can be effectively used to get started on video so listen in now 

  

Sign Up Here: https://bit.ly/biz-pod

 

KEY TAKEAWAYS 
Marketers focus on the beauty of the content but when it comes to the activation and a strategy for getting it to do what they want it to do they are overwhelmed because there is so much going on in the video content world. 
In our role as video strategists, we go in and help map out everything needed from the content through to the production, activation and engagement. 
Whatever marketing you are doing it’s to a person with real feelings and who has real passions. 
They don’t want to just click through they want to engage. 
Conversational marketing must involve interaction with another person at some point who then takes the conversation forward. 
Video has an incredibly large reach and you might not think what you are producing is  doing any damage but it is if you are not focusing on key things 
Put thought into what you are creating by ensuring you have got the basics right – the lighting, the audio and how you are presenting yourself. 
You need to tell a story, answer a question or resonate in some way. 
If you provide a service you need to understand what pain points your customers are experiencing and then get on camera and talk about those because that is valuable content that will stir a reaction. 
The majority of online video is watched in silence so captions and subtitles are vital and increase accessibility. 
Be really clear about what you want people to do when they have watched your video ‘the call to action’ 
To understand the impact of your video, use; 
Awareness and reach metrics -  views, play rates, shares and  impressions 
Engagement metrics  -  likes and dislikes, positive and negative reactions, comments and watch time 
Conversion metrics - click-through rate 
Audience behaviour - traffic sources and viewer demographics 
Typically your audience will spend a lot of time in one place so it’s about creating content that engages and interests them and will resonant with them. 

 

BEST MOMENTS  

‘Pay attention to quality,  this  can be improved instantly through specifically focusing on audio, lighting and your appearance’ 

‘They don’t want to just click through they want to engage’ 

‘Its about taking marketing and working out how you can  boost it with video’ 

 

VALUABLE RESOURCES 

The Business Mastermind Podcast 
https://filmandcontent.co.uk/ 

  

ABOUT THE HOST 
Gavin Preston 

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. 

Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline 

Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. 

  

CONTACT METHOD 

Gavin Preston Website 

Gavin Preston LinkedIn 

Gavin Preston YouTube 

Gavin Preston Facebook 

Gavin Preston Twitter 

&lsquo;We live in a world where people are scrolling past content all the time so you need to stand out,&nbsp;create a &lsquo;thumb stopping moment&rsquo;&nbsp;
Gavin is speaking with Tim Jarvis, Founder of&nbsp;the F&amp;C group and a specialist in how we can use video online.&nbsp;
They discuss Tim&rsquo;s journey and the significant value of video online  in a world where&nbsp;
Everyone is walking around with a high definition screen in their pocket and there are no barriers to streaming content.&nbsp;
Tim shares some advice and tips that can be effectively used to get started on video so listen in now&nbsp;
 &nbsp;
<hr>
Sign Up Here: <a href="https://bit.ly/biz-pod">https://bit.ly/biz-pod</a>
<hr>
&nbsp;
KEY TAKEAWAYS&nbsp;
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Marketers focus on the beauty of the content but when it comes to the activation and a strategy for getting it to do what they want it to do they are overwhelmed because there is so much going on in the video content world.&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">In our role as video strategists, we go in and help map out everything needed from the content through to the production, activation and engagement.&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Whatever marketing you are doing it&rsquo;s to a person with real feelings and who has real passions.&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1">They don&rsquo;t want to just click through they want to engage.&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="5" data-aria-level="1">Conversational marketing must involve interaction with another person at some point who then takes the conversation forward.&nbsp;</li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Video has an incredibly large reach and you might not think what you are producing is  doing any damage but it is if you are not focusing on key things&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Put thought into what you are creating by ensuring you have got the basics right &ndash; the lighting, the audio and how you are presenting yourself.&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">You need to tell a story, answer a question or resonate in some way.&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1">If you provide a service you need to understand what pain points your customers are experiencing and then get on camera and talk about those because that is valuable content that will stir a reaction.&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="5" data-aria-level="1">The majority of online video is watched in silence so captions and subtitles are vital and increase accessibility.&nbsp;</li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Be really clear about what you want people to do when they have watched your video &lsquo;the call to action&rsquo;&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">To understand the impact of your video, use;&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Awareness and reach metrics -  views, play rates, shares and&nbsp; impressions&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1">Engagement metrics  -&nbsp; likes and dislikes, positive and negative reactions, comments and watch time&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="5" data-aria-level="1">Conversion metrics - click-through rate&nbsp;</li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Audience behaviour - traffic sources and viewer demographics&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="6" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Typically your audience will spend a lot of time in one place so it&rsquo;s about creating content that engages and interests them and will resonant with them.&nbsp;</li>
</ul>
&nbsp;
BEST MOMENTS&nbsp; &nbsp;
&lsquo;Pay attention to quality,  this&nbsp; can be improved instantly through specifically focusing on audio, lighting and your appearance&rsquo;&nbsp;
&lsquo;They don&rsquo;t want to just click through they want to engage&rsquo;&nbsp;
&lsquo;Its&nbsp;about taking marketing and working out how you can  boost it with video&rsquo;&nbsp;
 &nbsp;
VALUABLE RESOURCES&nbsp;
<a href="https://podcasts.apple.com/us/podcast/business-mastermind-podcast/id1462414516">The Business Mastermind Podcast</a>&nbsp; <a href="https://filmandcontent.co.uk/">https://filmandcontent.co.uk/</a>&nbsp;
 &nbsp;
ABOUT THE HOST&nbsp; Gavin Preston&nbsp;
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and&nbsp;high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.&nbsp;
Gavin&rsquo;s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between &pound;250,000 and &pound;30 million revenue and with multi-national organisations at all levels from Board to frontline&nbsp;
Managers. He is an expert in Business Growth Strategies, Peak Performance&nbsp;Mindset, Persuasion &amp; Engagement, Marketing, Productivity, Leadership&nbsp;Development, Team Development &amp; Motivation, Leading Change, Stakeholder&nbsp;Management, Personal Effectiveness and Behavioural Change.&nbsp;
 &nbsp;
CONTACT METHOD&nbsp;
<a href="https://www.gavinpreston.com/">Gavin Preston Website</a>&nbsp;
<a href="http://linkedin.com/in/gavinpreston/">Gavin Preston LinkedIn</a>&nbsp;
<a href="https://www.youtube.com/user/gavinpreston1">Gavin Preston YouTube</a>&nbsp;
<a href="https://www.facebook.com/GavinPrestonGrowthStrategies/">Gavin Preston Facebook</a>&nbsp;
<a href="https://twitter.com/gavinpreston?lang=en">Gavin Preston Twitter</a>&nbsp;

The Business Mastermind Podcast is for business owners and leaders in small to medium-sized businesses.  

If you are running a business with revenue between £100,000 and £20 million, and are looking for inspiration, insights, lessons learnt, resources and growth strategies from down to earth, relatable business people then this podcast is for you. 

It is a meeting of minds between everyday business people and specialists on their journey to master business growth. You will find these discussions both engaging and relatable, covering topics such as marketing, leadership, systems, strategy, scaling, culture, resiliency and mindset.  

Your host Gavin Preston, a student of what works, facilitates a flowing conversation that uncovers the gems of his guests' success strategies, insights and hacks.  

There is richness in the variety of the guest’s expertise, sector and their own story.  These conversations are interspersed by episodes from Gavin as he shares the growth strategies and insights from working with clients across numerous sectors.  Insight, strategy and action points that will help you Survive and Thrive in business and life as you scale your business and achieve a bigger impact for your customers, colleagues and communities.

Advertisement