Business Mastermind PodcastSelling With Noble Purpose - with Lisa McLeod
Gavin talks to author, advisor, consultant and speaker, Lisa McLeod, about her book, ’Selling With Noble Purpose’, and the philosophy behind it, designed to accelerate revenue growth, increase competitive differentiation, and ignite emotional engagement.
Lisa discusses the importance of sales teams having a “North Star” to guide them, why it’s crucial to not just make a difference, but make a different difference from your competitors, as well as some invaluable parenting tips...
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KEY TAKEAWAYS
- Conversations about how we can better serve the customer, and how their experience will be enhanced and upgraded through the service or product you offer, fuels a belief and a narrative that you can take to the customer themselves.
- Customers need to know that you care. More importantly, they can feel when you don’t care. When all you’re interested in is closing a sale, it will be sensed. If you are speaking passionately, and with purpose, it is far more effective.
- Sales teams need a “North Star” to guide their pitches, not a firm anchor around every point being made. Build a sales narrative that is guided instead of anchored.
- The world has changed irrevocably. It is possible that life will go back to normal, but drastic changes will come along with it. We need our teams to be knitted together by a core belief that they make a difference, instead of clinging in vain to an outdated sales model.
BEST MOMENTS
‘What drives behaviour are beliefs'
‘Profits follow purpose’
‘You have to avoid the metric becoming the strategy’
‘You are not your business model'
VALUABLE RESOURCES
The Business Mastermind Podcast
Lisa McLeod - https://www.mcleodandmore.com/selling-with-noble-purpose/
Selling With Noble Purpose (Amazon)
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership
Development, Team Development & Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
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