Gavin talks to author, advisor, consultant and speaker, Lisa McLeod, about her book, ’Selling With Noble Purpose’, and the philosophy behind it, designed to accelerate revenue growth, increase competitive differentiation, and ignite emotional engagement.

Lisa discusses the importance of sales teams having a “North Star” to guide them, why it’s crucial to not just make a difference, but make a different difference from your competitors, as well as some invaluable parenting tips...

Sign Up Here: https://bit.ly/biz-pod

 

KEY TAKEAWAYS
Conversations about how we can better serve the customer, and how their experience will be enhanced and upgraded through the service or product you offer, fuels a belief and a narrative that you can take to the customer themselves.
Customers need to know that you care. More importantly, they can feel when you don’t care. When all you’re interested in is closing a sale, it will be sensed. If you are speaking passionately, and with purpose, it is far more effective.
Sales teams need a “North Star” to guide their pitches, not a firm anchor around every point being made. Build a sales narrative that is guided instead of anchored.
The world has changed irrevocably. It is possible that life will go back to normal, but drastic changes will come along with it. We need our teams to be knitted together by a core belief that they make a difference, instead of clinging in vain to an outdated sales model.

BEST MOMENTS

‘What drives behaviour are beliefs' 

‘Profits follow purpose’ 

‘You have to avoid the metric becoming the strategy’ 

‘You are not your business model' 

VALUABLE RESOURCES

 

The Business Mastermind Podcast 

Lisa McLeod - https://www.mcleodandmore.com/selling-with-noble-purpose/

Selling With Noble Purpose (Amazon)

ABOUT THE HOST

 

Gavin Preston

 

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

 

Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

 

CONTACT METHOD

 

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Gavin talks to author, advisor, consultant and speaker, Lisa McLeod, about her book, &rsquo;Selling With Noble Purpose&rsquo;, and the philosophy behind it, designed to accelerate revenue growth, increase competitive differentiation, and ignite emotional engagement.
Lisa discusses the importance of sales teams having a &ldquo;North Star&rdquo; to guide them, why it&rsquo;s crucial to not just make a difference, but make a different difference from your competitors, as well as some invaluable parenting tips...
<hr>
Sign Up Here: <a href="https://bit.ly/biz-pod">https://bit.ly/biz-pod</a>
<hr>
&nbsp;
KEY TAKEAWAYS
<ul>
<li>Conversations about how we can better serve the customer, and how their experience will be enhanced and upgraded through the service or product you offer, fuels a belief and a narrative that you can take to the customer themselves.</li>
<li>Customers need to know that you care. More importantly, they can feel when you don&rsquo;t care. When all you&rsquo;re interested in is closing a sale, it will be sensed. If you are speaking passionately, and with purpose, it is far more effective.</li>
<li>Sales teams need a &ldquo;North Star&rdquo; to guide their pitches, not a firm anchor around every point being made. Build a sales narrative that is guided instead of anchored.</li>
<li>The world has changed irrevocably. It is possible that life will go back to normal, but drastic changes will come along with it. We need our teams to be knitted together by a core belief that they make a difference, instead of clinging in vain to an outdated sales model.</li>
</ul>
BEST MOMENTS
&lsquo;What drives behaviour are beliefs' 
&lsquo;Profits follow purpose&rsquo; 
&lsquo;You have to avoid the metric becoming the strategy&rsquo; 
&lsquo;You are not your business model' 
VALUABLE RESOURCES
&nbsp;
<a href="https://podcasts.apple.com/us/podcast/business-mastermind-podcast/id1462414516">The Business Mastermind Podcast</a>&nbsp;
Lisa McLeod -&nbsp;<a href="https://www.mcleodandmore.com/selling-with-noble-purpose/">https://www.mcleodandmore.com/selling-with-noble-purpose/</a>
<a href="https://amzn.to/2EFDXgm">Selling With Noble Purpose (Amazon)</a>
ABOUT THE HOST
&nbsp;
Gavin Preston
&nbsp;
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach.&nbsp; He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
&nbsp;
Gavin&rsquo;s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between &pound;250,000 and &pound;30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion &amp; Engagement, Marketing, Productivity, Leadership
Development, Team Development &amp; Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
&nbsp;
CONTACT METHOD
&nbsp;
<a href="https://www.gavinpreston.com/">Gavin Preston Website</a>
<a href="http://linkedin.com/in/gavinpreston/">Gavin Preston LinkedIn</a>
<a href="https://www.youtube.com/user/gavinpreston1">Gavin Preston YouTube</a>
<a href="https://www.facebook.com/GavinPrestonGrowthStrategies/">Gavin Preston Facebook</a>
<a href="https://twitter.com/gavinpreston?lang=en">Gavin Preston Twitter</a>

The Business Mastermind Podcast is for business owners and leaders in small to medium-sized businesses.  

If you are running a business with revenue between £100,000 and £20 million, and are looking for inspiration, insights, lessons learnt, resources and growth strategies from down to earth, relatable business people then this podcast is for you. 

It is a meeting of minds between everyday business people and specialists on their journey to master business growth. You will find these discussions both engaging and relatable, covering topics such as marketing, leadership, systems, strategy, scaling, culture, resiliency and mindset.  

Your host Gavin Preston, a student of what works, facilitates a flowing conversation that uncovers the gems of his guests' success strategies, insights and hacks.  

There is richness in the variety of the guest’s expertise, sector and their own story.  These conversations are interspersed by episodes from Gavin as he shares the growth strategies and insights from working with clients across numerous sectors.  Insight, strategy and action points that will help you Survive and Thrive in business and life as you scale your business and achieve a bigger impact for your customers, colleagues and communities.

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